Client Stories

Rue’s Story

In the initial phase of her transition from fashion blogger to menstrual health educator, Rue faced several challenges. She confessed, "I was finding it hard to find how I can do things differently as a menstrual health educator." Understanding these concerns, we jointly set out on a journey to create a lasting and impactful brand identity.

The first major step was choosing a new persona, @menstrualbae. Reflecting on this, Rue said, "In the simplest way, you explain something and Koko literally makes it a masterpiece." This embodiment of Rue's new journey was visually represented through an illustrative avatar. I crafted this avatar of Rue holding a pad, seamlessly aligning with the core of her mission, while maintaining a youthful appeal.

The color palette of orange, warm yellow, light pink, and brown was chosen to reflect the brand's warmth, energy, and reliability. The groovy '70s inspired text was an homage to a pivotal era of women's rights and health, resonating with the brand's mission and adding a playful, engaging element for the younger audience.


in Rue’s Words:

"In the simplest way, you explain something and Koko literally makes it a masterpiece. She's so invested in everyone winning."

”

Content Strategy

On the content front, we developed a comprehensive strategy, creating a roadmap for consistent, relevant, and engaging content. A custom carousel template was designed to maintain visual consistency and facilitate efficient content creation.

Rue expressed the impact of this strategic approach, saying, "My mind is very stimulated. I can’t stress it enough, I’ve done so much work the last 2 months and it’s because of Koko’s support and services. The content strategy she helped put in place has made a massive difference."

As Menstrual Bae, Rue is not just an educator. She's a role model, a guide, a trusted friend for girls and teens navigating their menstrual health.

Reflecting on her rebranding journey, Rue expressed, "My rebrand!! Koko’s been the pillar of it all. Financially things are about to change for me as well."

The transition from @voguebyrue to @menstrualbae marks the start of a powerful narrative. It's a story of an empowered woman empowering others, transforming societal norms, and working towards a future where menstrual health is discussed openly, and all women have access to the resources they need.