Client Stories
Baba Harare’s Story
OBJECTIVE
Baba Harare, a renowned Zimbabwean artist, approached me with a distinctive challenge. He sought to create unique merch that not only resonated with his 'jiti family' fan base but also reflected his influence from the realm of streetwear. The task was to conceive and actualize this vision within a short span of four weeks, just in time for Baba Harare’s performance at Zim Fest 2023.
STRATEGY
I embarked on designing four distinct T-shirt designs, each encapsulating an element of Baba Harare’s personality, journey, or ethos. The designs ranged from the City 2 City T-Shirt – an homage to his geographical influences, to a traditional band T-shirt reflecting his evolution as an artist. The final design, 'Prove them wrong, jiti family', was crafted specifically with the fans in mind, drawing inspiration from the artist's upcoming album.
IMPLEMENTATION
Once the designs were finalized, my role extended to source a professional and cost-effective manufacturer to produce the T-shirts in large quantities. By opting for outsourced manufacturing, we ensured a better profit margin for Baba Harare. Additionally, I developed jitifamily.com, a minimalist, user-friendly e-commerce platform where fans could easily purchase the merch."
OUTCOME
The timely completion of the merch ahead of Zim Fest 2023 was met with enthusiasm from Baba Harare and his fans. The artist's vision was materialized into wearable art, each piece a testament to his journey, creativity, and connection with his fanbase.