Client Stories
Norma’s Story
OBJECTIVE
Norma Ndlovu, the driven CEO of PMZ Healthcare Outsourcing, was faced with a multi-faceted challenge. While her business had shown promise, there was a glaring absence of structure, systems, and an effective online presence. She was in dire need of a transformation that captured both her business essence and personal brand, ensuring holistic growth and visibility.
STRATEGY
To effectively cater to Norma's vision for PMZ Healthcare Outsourcing and her personal branding needs, we conceptualised a three-pronged approach:
Personal Branding: Designing a personal branding logo and website for Norma to highlight her expertise in the healthcare industry.
Business Online Presence: Creating a unique logo, an engaging website, and a social media content strategy for PMZ Healthcare Outsourcing.
Team Formation: Establishing an internal organizational structure by recruiting key team members.
IMPLEMENTATION
Personal Branding: I crafted a distinctive personal branding logo for Norma and designed the website https://normandlovu.co.uk. This platform positions her as: "Hi, I am Norma. I am a 360 business consultant specialising in the healthcare industry. My expertise lies in guiding clients through strategies, comprehensive planning, and effective problem-solving techniques to catalyse remarkable growth and development within health and care businesses."
Business Online Presence: Concurrently, PMZ Healthcare Outsourcing got a brand-new identity with a meticulously designed logo. The business website was revamped to reflect its values and dedication to healthcare. Furthermore, a well-researched social media content strategy was laid out to enhance the brand’s reach and engagement.
Team Formation: With the online structures in place, focus shifted to the team. We launched a recruitment initiative, successfully hiring an Executive Assistant, Staff Manager, Social Media Assistant, and a Virtual Assistant to form the core team that would drive PMZ Healthcare Outsourcing's operations seamlessly.
OUTCOME
The transformation was both extensive and rewarding. Norma's personal brand received recognition and traction, positioning her as a leading consultant in the healthcare industry. PMZ Healthcare Outsourcing not only boasted a compelling online presence but also an internal structure that fostered efficiency and growth. This holistic revamp led to a surge in clients, reflecting the efficacy of our approach.