Korrine Sky
I build the authority that unlocks the right rooms.
Talent representation, live culture and cultural brand strategy for artists, founders and institutions ready to move from visibility to credibility.
14 years
In business and culture, now CEO of SMADE Group since 2025
100+
Talent bookings delivered, UK and international
10
Cultural and diplomatic missions delivered
Worked with
The short version
I arrived in the UK as a refugee, learned early that credibility is something you build in public, and turned that instinct into a craft.
Asylum seeker, teenage trader, medical student, crisis organiser, chief executive. It reads like a detour until you notice every step was about the same thing: who gets believed, and why.
2,000+ students evacuated from Ukraine in 2022, with borders still moving.
The practice
Three applications of the same idea.
Cultural brand strategy is the discipline. Talent representation and live culture are where I apply it at full commercial scale.
Flagship proof
One brief, start to finish.
16,000+
Community members
The Executive Branch
A movement whose public story now matches its scale: one connected narrative across community, conference and partnerships, a membership that keeps showing up, and a podcast that turns members' stories into its most valuable brand asset.
My role
Narrative and Communications Strategist · Advisory board member · Content strategy · Event marketing · Community engagement · Event organisation · Speaker booking · Host and presenter
Selected work
Three more, briefly.
November to July, Jiti GodFather UK Tour
Baba Harare
A national act turned into a touring business.
26 to 30 May 2026, SMADE Group official entertainment partner
Unity Cup 2026
Four nations, three match days, one entertainment operation.
June 2025, Addis Ababa
Addis Ababa cultural and diplomatic mission
A first visit to Addis, built as the start of a long-term partnership.
Talent
A selection of the artists I have worked with.
The thinking
I don't just work inside culture. I study it.
Essays, frameworks and a working library on authority, credibility and access.
PDF, free download
The Cultural Brand Strategy Toolkit
The working document behind the frameworks: the definition, the five principles, the glossary, the Clarity to Connection™ model and the Cultural Alignment Filter™. Free, no gate you cannot walk through.
By Korrine Sky
Get in touch
Tell me what you are building.
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