Korrine Sky
I build the authority that opens the right rooms.
Talent representation, live culture and cultural brand strategy for artists, founders and institutions ready to move from visibility to credibility.
Est. 2004
SMADE Group, led as CEO since 2025
100+
Talent bookings delivered, UK and international
10
Cultural and diplomatic missions delivered
The practice
Three applications of the same idea.
Strategy, representation and live culture are one discipline: how authority is built, and who it lets you reach.
Flagship proof
One room, in full.
3,000+
Engaged members, up from 300
The Executive Branch
A members' organisation with a digital presence that matches its ambition, a loyal and active community, and a podcast that turns its members' stories into its most valuable brand asset.
My role
Advisory board member · Social media consultant · Content strategy · Event marketing · Community engagement · Event organisation · Speaker booking · Host and presenter
Selected work
Three more, briefly.
November to July, Jiti GodFather UK Tour
Baba Harare
A national act turned into a touring business.
26 to 30 May 2026, SMADE Group official entertainment partner
Unity Cup 2026
Four nations, three match days, one entertainment operation.
June 2025, Addis Ababa
Addis Ababa cultural and diplomatic mission
A first visit to Addis, built as the start of a long-term partnership.
Talent
A selection of the artists I have worked with.
The thinking
I don't just work inside culture. I study it.
Essays, frameworks and a working library on authority, credibility and access.
PDF, free download
The Cultural Brand Strategy Toolkit
The working document behind the frameworks: the definition, the five principles, the glossary, the Clarity to Connection™ model and the Cultural Alignment Filter™. Free, no gate you cannot walk through.
By Korrine Sky
The short version
I arrived in the UK as a refugee, learned early that credibility is something you build in public, and turned that instinct into a craft.
Asylum seeker, teenage trader, medical student, crisis organiser, chief executive. It reads like a detour until you notice every step was about the same thing: who gets believed, and why.
2,000+ students evacuated from Ukraine in 2022, with borders still moving.
Get in touch
Tell me about the room.
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