Korrine Sky
I help artists, founders, cultural businesses, brands and institutions build relevance, trust, authority and commercial value in culture.
Cultural brand strategist and entertainment executive. CEO of SMADE Group, talent agent, and editor of Culture & Commerce.
Who I work with
Pick the one that describes you. Each route goes to the relevant work, the proof behind it and one way to start.
The receipts
Every one of these is attached to a case study you can read. The full archive, press and essays hold the rest.
Worked with
What I actually do
I work out who you are trying to reach, what those people already believe, and what would make them care, trust you and act. Then I build the positioning, the audience strategy and the campaign that gets it there. Talent representation and live culture are the same discipline applied at full commercial scale.
Featured work
Speaking engagements · Relationships · PR
I facilitated Dr King SMADE’s CANEX speaking booking and managed the visit, relationships and PR, connecting it with a MadHouse and University of Lagos conversation and a subsequent Diaspora Roundtable.
My responsibilities
Speaking booking · Road management · Relationship management · PR · Engagement coordination
Selected work
31 October 2026
Connecting talent, capital and opportunity across borders.
My roleCo-Convener · Programming · MC
1 October 2026
The spirit of Owambe, on stage in London.
My roleProject Manager & Stage Manager
620Attendees
August 2026
Rotimi's first Leicester show, sold out to capacity.
My rolePromotion · Booking · Artist liaison
350Tickets, sold out to capacity
Live culture
Timaya Day · indigo at The O2 · Project Leadership · Marketing · Artist Relations
Talent
The thinking
Essays, frameworks and a working library on authority, credibility and access.
PDF, free download
The working document behind the frameworks: the definition, the five principles, the glossary, the Clarity to Connection™ model and the Cultural Alignment Filter™. Free, no gate you cannot walk through.
By Korrine Sky
Culture & Commerce
Long-form features and learning notes on how culture turns into commerce.
Cover storyOctober 2026 · 6 min read
The computer science graduate blends technical precision with musical instinct, with credits spanning Fido’s breakout hit and a collaboration with footballer Alex Iwobi.
Culture & Commerce17 September 2026 · ~13 min read
Ed Sheeran, Macklemore, Gaza and what happens when being the good guy is no longer enough.
Culture & Commerce15 September 2026 · 7 min read
African artists keep being told the reason they haven't gone international is that they sing in their own language. But the real barrier is infrastructure.
Work with me · The flagship
Strategy, story and a focused public presence, shaped and built with me. For founders whose story no longer fits in one sentence.
The short version
Asylum seeker, teenage trader, medical student, crisis organiser, chief executive.
I arrived in the UK as an asylum seeker, learned early that credibility is something you build in public, and turned that instinct into a craft. It reads like a detour until you notice every step was about the same thing.
2,000+ students evacuated from Ukraine in 2022, with borders still moving.
Get in touch
Pick the option that fits and the form asks only what is relevant.
Culture & Commerce
Notes on how culture becomes audience, and how audience becomes revenue. Written for artists, teams and brands building beyond their home market.
