Live culture
I promote, produce, book and manage live culture.
I also work as an independent consultant. Promoter, agent, producer, tour manager: the seat changes, the standard does not. All of it runs on SMADE Group, a 22 year live entertainment company I lead as CEO.
14,400
Tickets across one UK tour, eight cities
Sold out
Every date on the Baba Harare UK run
Stadium
Unity Cup half time, Zimbabwe v Nigeria
22 yrs
Of SMADE operating history behind the work
The work, at scale.
Explore all live work →
Strategy and relationships are led by me. Larger live and production briefs are delivered through SMADE Group and specialist partners.
The plan
Three steps to a show that lands.
One weak partner can turn a flagship moment into a reputational problem.
01
Date, artist, market
We start with the fixed things: who is playing, where, on what budget, and what counts as a good night for you.
02
We build the run
Routing, offers, venue, on-sale runway and an organic-first campaign built for the market rather than borrowed from another one.
03
It sells, it delivers, it settles
Show delivered, settlement clean, and the press, partners and audience data left behind for the next date.
The seats I hold
What I actually do on a live project.
Every project names the role, because promoter, agent and producer are not the same job and the difference decides who carries what.
01
Promoter
I put the show on and carry the risk: venue, offer, on-sale, marketing spend and settlement. Eight cities on the Baba Harare UK tour, every date in an unexplored territory, every date sold out.
02
Event producer
Concept, room, run of show and delivery on the night. LIYA's London listening party was built from scratch and became her first UK headline show.
03
Booking agent
Sourcing and negotiating offers for artists into festivals, headline dates and brand moments, including a Unity Cup stadium booking alongside Flavour.
04
Tour manager
Routing, logistics, advancing, schedules and the day-to-day that keeps a run from falling apart between cities.
05
Marketer and campaign lead
Organic-first campaigns that sell tickets in markets with no history of the artist. Audience strategy, sequencing, creative and the on-sale runway.
06
Venue programmer
Ongoing residency work at Gate 65, a Leicester city-centre nightclub and lounge: promoting the venue, programming events, booking talent, artist liaison and running the social channels that fill the room.
Formats
What those roles get applied to.
Headline tours
Listening parties
Festivals
Nightlife
Conferences and panels
Stadium and sport moments
Cultural diplomacy programmes
Brand activations in live
On sale now
The current run.
Live dates I am delivering right now, across the UK.
On the ground
Live, in the room.
Institutional
Partnerships that outlast a single event.
Enquiries
Booking or partnership enquiry.
Tell me the shape of it and I'll come back with what's possible.
Proof
Where the shows are documented.
Attendance, delivery and press for the live work, linked to the source rather than summarised here.