The Library
The thinking behind the work.
Essays, research, frameworks, tools and teaching on culture, audiences, positioning and the mechanics behind why people move. Some of it is free. Some goes deeper. All of it comes from the same practice.
Four ways in
Read, use, learn, or work with me.
Start here
Three things worth taking first.
If you are new to the practice, these give you the language and the checks before anything else.
Artist International Readiness Checklist
Twenty questions to answer before you book a flight to a new market.
Get itSold-Out Event Checklist
The pre-announcement, on-sale and final-week checks I run on every show.
Get itThe Cultural Brand Strategy Toolkit
The definition, the five principles, the glossary, Clarity to Connection™ and the Cultural Alignment Filter™ in one document.
Get the toolkitFree course
Cultural Brand Strategy 101
Six lessons on building a brand that moves with culture instead of feeding on it. Free, self-paced, and written the way I would teach it in a room. Each lesson takes about ten minutes and ends with something you actually write down.
Key readings
Where the thinking comes from.
Six books that shaped this practice.
9 terms defined in plain language, from cultural alignment to contextual integrity.
Browse
The full index.
Free downloads, paid playbooks and masterclasses. Narrow it by what you are, what you are thinking about, the format, or whether it is free.
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I am thinking about
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Artist International Readiness Checklist
Twenty questions to answer before you book a flight to a new market.
OpenSold-Out Event Checklist
The pre-announcement, on-sale and final-week checks I run on every show.
Open
The International Artist Playbook
How African artists break new territories without burning money
Open
The Sold-Out Show Playbook
The operating system behind rooms that fill
Open
The Cultural Audience Workbook
Find the audience, then build the position around it
OpenInternational Artist Readiness Checklist
Are you ready to build outside your home market?
OpenEvent Growth Checklist
What actually sells a room out.
OpenCultural Brand Strategy Toolkit
The frameworks behind the practice.
Open
Going Global
Taking an African artist international, properly
Open
Culture Converts
Cultural audiences for brands and institutions
Open
Fill The Room
Sold-out shows from first announcement to doors
OpenTools & Playbooks
When you want to run it yourself.
The same sequences I use in paid work, written down so a team can apply them without me in the room.
Playbook
You are being told to go international, and nobody can tell you what to do first.
The market entry plan, written down.
The sequence I use to decide whether an artist is ready to leave their home market, which territory to enter first, and what has to be true before anyone spends money on flights, PR or a headline show.
Playbook
The flyer is everywhere. The tickets are not moving.
What to fix when sales are slow.
A working playbook on proposition, pricing, ticket phases, distribution, community and urgency, with the diagnostic I run when a room is not filling fast enough.
Workbook
You have the right audience on paper and the wrong response in the room.
Work out who actually carries your message.
An interactive workbook that takes a brand, institution or founder through trust, language, cultural signals and gateways, and ends with a positioning you can brief against.
Masterclasses
Live teaching, dates to the list first.
Three sessions on international growth, filling rooms and cultural audiences.
Going Global
How artists build international audiences
You probably do not have an international problem yet.
Join the waitlistFill The Room
The strategy behind selling cultural events
Attention is not demand.
Join the waitlistCulture Converts
Using cultural intelligence to build audiences that move
You can reach the audience and still miss the culture.
Join the waitlistWork with me
Learn it here, or bring me the problem directly.
The Strategy Intensive, audits, growth strategy and pathways for artists, events and brands.