Tools & Playbooks
Playbook
The flyer is everywhere. The tickets are not moving.
The Sold-Out Show Playbook
A working playbook on proposition, pricing, ticket phases, distribution, community and urgency, with the diagnostic I run when a room is not filling fast enough.
- A show is on sale and behind target
- You are pricing a new event
- Your content gets engagement and no purchases
Everything I use to sell a room out: audience mapping, pricing tiers, the announcement sequence, community distribution, guestlisting for sponsors and the final week push.
What is inside
- Audience map and tier pricing worksheet
- Announcement and on-sale sequence
- Community and diaspora distribution plan
- Sponsor guestlisting framework
- Final-week checklist
Who it is for
eventspromotersartists
Where it came from
Rotimi at Gate 65
First Rotimi show in Leicester, sold out to capacity.
Timaya Day
Sold out at indigo at The O2 with over 2,000 in the room.
Want this applied to your specific situation with me in the room? See the Strategy Intensive.