Tools & Playbooks
The working documents behind the campaigns: how to enter a market, how to fill a room, and how to reach a cultural audience properly. Read them online or download them.
01 · Playbook
You are being told to go international, and nobody can tell you what to do first.
The sequence I use to decide whether an artist is ready to leave their home market, which territory to enter first, and what has to be true before anyone spends money on flights, PR or a headline show.
02 · Playbook
The flyer is everywhere. The tickets are not moving.
A working playbook on proposition, pricing, ticket phases, distribution, community and urgency, with the diagnostic I run when a room is not filling fast enough.
03 · Workbook
You have the right audience on paper and the wrong response in the room.
An interactive workbook that takes a brand, institution or founder through trust, language, cultural signals and gateways, and ends with a positioning you can brief against.
Where they come from
Every tool is the working document behind a real campaign, condensed into something you can run without me in the room.
Applied to you
The Strategy Intensive is ninety minutes on your specific situation, with written priorities afterwards.