Tools & Playbooks
Playbook
You are being told to go international, and nobody can tell you what to do first.
The International Artist Playbook
The sequence I use to decide whether an artist is ready to leave their home market, which territory to enter first, and what has to be true before anyone spends money on flights, PR or a headline show.
- An artist has momentum at home and no plan abroad
- A team is about to spend on PR or touring
- A promoter is asking for proof you do not have yet
A step by step operating manual for taking an artist into a new market: readiness, positioning, the promoter conversation, routing, press, and the first sold-out room.
What is inside
- Territory readiness scorecard
- The promoter and agent pitch structure
- Routing and budget templates
- First-show marketing calendar
- Case notes from Timaya, Rotimi and AMF
Who it is for
artistsmanagers
Where it came from
Timaya
International campaign strategy through to a sold out room at indigo at The O2.
Baba Harare
UK market entry, touring and audience development from 2019.
Want this applied to your specific situation with me in the room? See the Strategy Intensive.