Korrine Sky

Selected work

Culture, talent and experiences brought to life.

An evolving archive of the artists, audiences, ideas, institutions and cultural moments I have helped build, move or document.

A journal of the culture

Wide view of the Timaya 20 Years show at indigo at The O2, London, with the crowd lit by stage screens
August 2026, Timaya, 20 Years of Music

Timaya Day

indigo at The O2, London · 2026

My roleProject Leadership · Production · Marketing · Artist Relations

Timaya Day marked twenty years of an Afrobeats and dancehall career with a sold-out headline show at indigo at The O2 in London. I led the project end to end: team build, campaign strategy, production, artist relations and show-day delivery. The night was built around two decades of Afrobeats and surprise guest appearances from Spyro, Yemi Alade, D'Banj and Liya.

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Packed crowd at indigo at The O2 seen from the side of the stage
Front to back, indigo at The O2
Timaya performing on stage in black and white
Twenty years, one set
Timaya backstage with the show team before the performance
Backstage, before doors
The indigo at The O2 audience viewed from the stage
The room, from the stage
Fans at the barrier reaching towards the stage
Barrier energy
20
Years of Afrobeats, staged live
4
Surprise guest performances
Sold out
indigo at The O2, London

Recent work

Projects, front and centre.

Korrine Sky in a green suit presenting the Doek & Slay UK strategy board at Nyaradzo House
Live · Since 2026

Doek & Slay UK

United Kingdom

My roleCultural Strategy · Audience Development · Community Growth · Marketing

Doek & Slay is a women-only cultural festival built around sisterhood, fashion, music and community. As Head of Cultural Marketing and Audience Development, I shape its UK cultural positioning, audience strategy and growth.

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Zimbabwean fans in flags cheering in the stands at Unity Cup 2026
2026

Unity Cup 2026

International football tournament, The Valley, Charlton Athletic FC

My roleCultural Strategy · Talent · Live Entertainment

As CEO of SMADE Group I led the official entertainment partnership for Unity Cup 2026: talent booking across Nigeria, Zimbabwe, Jamaica and India, full match day programming, production oversight, social content, VIP hospitality and three official after-parties.

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The Africa Music Festival crowd in Leicester, thousands of attendees in front of the main stage
2024

Africa Music Festival

Marketing Director and Project Manager

My roleMarketing Direction · Talent · Audience Strategy

A festival built on continental billing and diaspora word of mouth. As Marketing Director and Project Manager I ran the campaign end to end, from the brand and the content engine to talent acquisition and operations, on a six-figure budget and a bill that pulled from the DRC, Zimbabwe, South Africa, Zambia and Nigeria at once.

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Beyond the campaigns

Roles, research and insights.

Chief Executive Officer

SMADE Group

Radio Presenter

Radio2Funky

Editor at Large

Southern African Times

Marketing Director

Africa Music Festival

Creative Director

Nehanda Atelier

Creative Director

Blvck Money Entertainment

Project Manager

Leicester International Women's Day with Claudia Webbe MP

Published journalism, cultural essays and the full research archive live on one page.

Read the writing archive

Proof

Behind the case studies.

Each project connects to the people, the shows and the coverage that produced it.