Selected work
An evolving archive of the artists, audiences, ideas, institutions and cultural moments I have helped build, move or document.
A journal of the culture
Gate 65, Leicester · 2025
My rolePromotion · Booking · Artist liaison
Leicester has the audience for an artist like Rotimi. What it has rarely had is a promoter willing to put one in the room and a venue set up to hold the night.
Open the case study
Recent work
indigo at The O2, London
My roleProject Leadership · Production · Marketing · Artist Relations
Timaya Day marked twenty years of an Afrobeats and dancehall career with a sold-out headline show at indigo at The O2 in London. I led the project end to end: team build, campaign strategy, production, artist relations and show-day delivery. The night was built around two decades of Afrobeats and surprise guest appearances from Spyro, Yemi Alade, D'Banj and Liya.
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African music and culture festival, UK
My roleFestival Delivery · Talent · Partnerships
I programmed the 2026 line-up and booked the headline acts: Timaya, Afro B, Lurdes Miranda and Captain Lulaz. Programming, bookings, artists on site, promotion and press.
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United Kingdom
My roleCultural Strategy · Audience Development · Community Growth · Marketing
Doek & Slay is a women-only cultural festival built around sisterhood, fashion, music and community. As Head of Cultural Marketing and Audience Development, I shape its UK cultural positioning, audience strategy and growth.
Open the case studyBeyond the campaigns
Chief Executive Officer
Radio Presenter
Editor at Large
Marketing Director
Creative Director
Creative Director
Project Manager
Published journalism, cultural essays and the full research archive live on one page.
Read the writing archiveProof
Each project connects to the people, the shows and the coverage that produced it.
