Past work
The work, in full.
Tours, campaigns, brand work and cited research. Open any tile for the full story: what I led, the rooms, the numbers and what came out the other side.
Featured
Eight projects that show the range.
Outcome first. Open any one for the full account.
Beyond the campaigns
Roles, creative work and research.
Three more bodies of work. Switch between them rather than scrolling past them.
Executive, editorial, broadcast and advisory positions held alongside the live campaigns above.
Chief Executive Officer
SMADE Group
Leading a 22-year live entertainment, artist management and cultural infrastructure company as CEO since 2025, across touring, talent and partnerships.
Radio Presenter
Radio2Funky
Fridays, 2pm to 4pm GMT. A weekly show on music, culture and conversation, with artist interviews and new music from across the diaspora.
Editor at Large
Southern African Times
Commissioning and writing cultural and political analysis for a diaspora readership, including opinion work on displacement, race and who the world decides is worth protecting.
Marketing Director
Africa Music Festival
Led marketing for a multi-artist festival: audience strategy, campaign sequencing, partner messaging and on-sale runway.
Creative Director
Nehanda Atelier
Brand identity, art direction and campaign creative for a label built on Zimbabwean heritage and contemporary design.
Creative Director
Blvck Money Entertainment
Visual language, artist packaging and release creative for an independent entertainment company.
Project Manager
Leicester International Women's Day with Claudia Webbe MP
Delivered a civic cultural event end to end, from programme and partners to production and press.
Published journalism, cultural essays and the full research archive now live on one page.
Read the writing archiveProof
The receipts.
Every claim on this page is checkable. Here is where to check it.