Case study 07
Gate 65
2026 · 2025 to 2026, Leicester
Context
I promoted Gate 65 and programmed what happened inside it: events, talent booking, artist liaison and the social channels that filled the room. Nightlife is where audiences are built before anyone can sell a ticket to a bigger show.
My role
Venue Strategy · Programming · Marketing
- Promoted the venue as a destination, not a one-off night.
- Programmed and delivered events across the calendar.
- Booked talent, from DJs and performers to headline guests, including Rotimi's first Leicester show, sold out to capacity.
- Ran social media management and content strategy across the channels.
- Handled artist liaison on show nights, from advance to arrival to stage.
Want this outcome?
Event Growth Audit.
For festivals, promoters and event owners with attention that is not converting.
Impact
- Sold out
- Rotimi's first Leicester show
- Leicester
- Nightclub and lounge
- In-house
- Promotion, booking and social
A venue with a recognisable identity and a returning audience, and a room that proved a campaign can fill when the programming is right.
