Case study 07
Gate 65
2026 · 2025 to 2026, Leicester
Context
I promoted Gate 65 and programmed what happened inside it: events, talent booking, artist liaison and the social channels that filled the room. Nightlife is where audiences are built before anyone can sell a ticket to a bigger show.
My role
Venue Strategy · Programming · Marketing
- Promoted the venue as a destination, not a one-off night.
- Programmed and delivered events across the calendar.
- Booked talent, from DJs and performers to headline guests, including Rotimi's first Leicester show, sold out to capacity.
- Ran social media management and content strategy across the channels.
- Handled artist liaison on show nights, from advance to arrival to stage.
Want this outcome?
Event Growth Audit, £1,000.
For festivals, promoters and event owners with attention that is not converting.
Impact
- Sold out
- Rotimi's first Leicester show
- Leicester
- Nightclub and lounge
- In-house
- Promotion, booking and social
A venue with a recognisable identity and a returning audience, and a room that proved a campaign can fill when the programming is right.
