Founder Brand & Direction
You’ve built more than people can see.
You know what you’ve done and what you’re capable of. But your website, the way you introduce yourself, or the name people associate with you may only tell part of the story.
I help founders get clear on the full value of their work and build the brand presence for where they’re going next.
Focused projects from £3,000.
Strategy, story and a focused public presence, shaped and built with me.
CEO, SMADE Group · Worked with The Executive Branch, HERd, MAKO Studios
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Cultural missions for Dr King SMADE
CEO, SMADE Group · Clients across the UK, Africa and the Caribbean
The problem
When your story no longer fits in one sentence
01
Starting something new
The idea is real but hard to bring into focus.
02
Known for the business, not you
People know what you built better than they know you.
03
Introduced by one chapter
You’ve built across several fields and still get introduced by one of them.
When the story is unclear, you end up explaining yourself from scratch in every meeting. Someone can admire your work and still miss what they could hire you for, invite you into or build with you.
You need a clearer way to show them.
My approach
“I know what it is like to be introduced by one chapter when you have lived several.”
I’ve built consumer businesses, studied medicine, organised humanitarian work and now lead SMADE Group as CEO. My work in entertainment, diaspora communities and cultural diplomacy has taught me what it takes for someone’s work to travel into rooms it has not been in before.
I listen closely, recognise the strengths you may be too close to see, and help you decide what to build next. Then we make that direction visible through your positioning, words, identity and public platform.
The method
Clarity → Credibility → Connection™
Clarity
We examine your work, ambitions, audience and opportunities. We decide what you want to be known for and what you’re offering now.
Credibility
I shape the story, messages and evidence that help people understand the substance behind your work. We decide what needs to be said, shown and built.
Connection
We turn that strategy into a focused public presence that gives the right people a clear next step.
This is a working process. We make decisions together, then put them into use.
The offer
One focused project, one clear price
Founder Brand & Direction
£3,000
- Around two weeks
- Up to three website pages
- Scope agreed in writing before we start
What’s included
- A discovery session and review of your existing brand and materials
- A concise positioning document covering your direction, audience, founder story, key messages and immediate priorities
- Copy, design and build of a focused website of up to three pages
- One consolidated round of revisions and a handover session
If you already have a suitable website, we can agree on an equivalent set of assets that serves your goal before the project begins.
A larger website, full visual identity, photography, campaign or ongoing advisory can be scoped separately. Third-party costs are agreed before they are incurred.
Client words
Working with Korrine has had a lasting impact. She did not just help with my branding, she shifted how I see myself and taught me to push through self-doubt. Now, with a solid brand and site, I apply for opportunities without dreading the admin.
Since working with Korrine, I have gained razor-sharp clarity on my brand and positioning. That focus transformed my offer, my messaging and the way I show up in the world.
My new website is a source of pride. Before, I hid it, even from family. Korrine under-promised and over-delivered, crafting a warm, authentic brand that opened doors and boosted my financial prospects.
Fit
This is for you if
- You’re ready to make decisions about your direction
- You have an idea to bring to life, or a business that no longer reflects your ambition
- People don’t yet understand your body of work as a whole
It’s probably not for you if
- You only need a standalone logo
- You want a large website or full campaign straight away (these are scoped separately)
Questions
Questions founders ask
Enquiry
What happens next
- 1I read your enquiry myself.
- 2If it looks like a fit, we book a short call to talk through scope.
- 3You get the scope, timeline and price in writing before anything starts.
I reply within 24 hours. I take on two founder projects a month. Next start: October.
Have one specific decision to make first?
The £500 Strategy Intensive is a focused session for one question, with written next steps.
Explore the Strategy Intensive