Founder, SMADE Group. Co-founder, Afro Nation. Known as Dr. King SMADE

Dr Adesegun Adeosun Jnr

Ongoing, personal brand management and narrative direction

From promoter to cultural architect.

Case study 12

Dr Adesegun Adeosun Jnr

2026 · Ongoing, personal brand management and narrative direction

Context

Twenty-one years of work existed, but the public story stopped at promoter. I manage his personal brand: the repositioning, the platform that documents the legacy, the deals and speaking bookings, the calendar, and a cultural diplomacy narrative that treats Afrobeats as soft power rather than entertainment.

My role

Personal brand manager · Narrative and positioning · Brand partnerships · Speaking bookings

Brand repositioning anchored in legacy, systems and cultural impact, moving the public read from promoter to cultural architect.
The Gospel of Afrobeats, a legacy storytelling platform, including editorial direction and rollout.
Website design and build, drkingsmade.com, designed and delivered by me.
Media kit, impact report and global timeline built for partners, press and governments.
SMADE Academy and The Promoter's Playbook, education product strategy and the pathway behind it.
Brand deals secured and negotiated, with the positioning work that made them possible.
Speaking bookings across industry, institutional and diaspora platforms, including CANEX, the University of Oxford, the University of Warwick, the UK Black Business Show and NatWest.

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Impact

10: Cultural and diplomatic missions, 2024 to 2025
5: Speaking platforms: CANEX, Oxford, Warwick, UKBBS, NatWest
21 years: Of legacy documented and structured
Top 25: Black Entrepreneurs to Watch, 2026

A founder whose public story now matches the scale of the work: a documented legacy, an owned platform for proof, assets that hold up in front of ministers and boards, a mission record across ten countries, and an education pathway that turns twenty-one years of practice into something the next generation can learn from.

Visit drkingsmade.com

Cultural and diplomatic missions

From one-off trips to long-term creative economy pipelines.

Ten missions across Africa, the Middle East and the Caribbean, built with outcomes in mind rather than photo moments. Each one connects governments, tourism boards, brands and creative ecosystems.

Government and policy

Missions that sit where culture meets policy: private meetings with heads of state and ministers, and contributions to national creative economy and soft power agendas.

Creative industries

Each trip maps venues, partners and talent, finds the gaps in local infrastructure, and designs touring routes, festival concepts and capacity building for the next generation.

Diaspora and tourism

Bridging home and diaspora through events, storytelling and curated experiences that move travel, investment and cultural exchange in both directions.

Pilgrimage and cultural development work.
Cultural partnership and youth engagement.
Cultural expansion and consulting.
Creative advocacy and ecosystem building.
Festival and infrastructure groundwork.
Cultural mission and stakeholder engagement.
Regional diplomacy and cultural positioning.
Creative diplomacy across cities and landscapes.
Diaspora bridge building across the Atlantic.
December in Ghana: infrastructure, narrative, partnerships and systems built to last.