Dr Adesegun Adeosun Jnr
2026 路 Founder, SMADE Group. Co-founder, Afro Nation. Known as Dr. King SMADE 路 Ongoing, personal brand management and narrative direction
From promoter to cultural architect.
Twenty-one years of work existed, but the public story stopped at promoter. I manage his personal brand: the repositioning, the platform that documents the legacy, the deals and speaking bookings, the calendar, and a cultural diplomacy narrative that treats Afrobeats as soft power rather than entertainment.
- Personal brand manager
- Narrative and positioning
- Brand partnerships
- Speaking bookings
- Calendar management
- Editorial and creative direction
What I led
- Brand repositioning anchored in legacy, systems and cultural impact, moving the public read from promoter to cultural architect.
- The Gospel of Afrobeats, a legacy storytelling platform, including editorial direction and rollout.
- Website design and build, drkingsmade.com, designed and delivered by me.
- Media kit, impact report and global timeline built for partners, press and governments.
- SMADE Academy and The Promoter's Playbook, education product strategy and the pathway behind it.
- Brand deals secured and negotiated, with the positioning work that made them possible.
- Speaking bookings across industry, institutional and diaspora platforms, including CANEX, the University of Oxford, the University of Warwick, the UK Black Business Show and NatWest.
- Calendar management across touring, partnerships, press and mission travel.
- Cultural diplomacy framing as bridge-building across tourism, youth and the creative economy, across ten missions from Mecca to Accra.
- Partnership narratives built for ministers, boards and private sector sponsors.
- Legacy documentation to institutionalise Afrobeats history and structure next-generation mentorship.
- Recognition rollout around his naming in the 25 Top Black Entrepreneurs to Watch in 2026.
Impact
10
Cultural and diplomatic missions, 2024 to 2025
5
Speaking platforms: CANEX, Oxford, Warwick, UKBBS, NatWest
21 years
Of legacy documented and structured
Top 25
Black Entrepreneurs to Watch, 2026
A founder whose public story now matches the scale of the work: a documented legacy, an owned platform for proof, assets that hold up in front of ministers and boards, a mission record across ten countries, and an education pathway that turns twenty-one years of practice into something the next generation can learn from.
Visit drkingsmade.com
