Masterclasses
Three working sessions built from real campaigns: taking an artist international, filling a room, and reaching a cultural audience without getting it wrong. Early access is open now; dates are announced to those places first.
01 · Going Global
Early access · Date to be announced90 minutes£99
How artists build international audiences. A 90 minute working masterclass on how artists move from local momentum to international demand without wasting money on flights, PR, shows and partnerships before the market is ready.
02 · Fill The Room
Early access · Date to be announced90 minutes£99
The strategy behind selling cultural events. A 90 minute working masterclass on what actually moves audiences from awareness to purchase.
03 · Culture Converts
Early access · Date to be announced90 minutes£99
Using cultural intelligence to build audiences that move. A practical masterclass for brands, institutions and marketers trying to reach communities where context, trust and cultural fluency determine whether people listen.
Who is teaching it
Cultural brand strategist, talent agent and chief executive of SMADE Group. The material comes from campaigns, tours, festivals and institutional work, not from a slide deck.
Applied to you
A masterclass teaches the method. A Strategy Intensive applies it to the decision in front of you.
Culture & Commerce
Notes on how culture becomes audience, and how audience becomes revenue. Written for artists, teams and brands building beyond their home market.