Korrine Sky

Masterclasses

The method, taught properly.

Three working sessions built from real campaigns: taking an artist international, filling a room, and reaching a cultural audience without getting it wrong. Dates go to the waitlist first.

Timaya performing to a full room at indigo at The O2 in London

01 · Going Global

Getting an artist into another country is easy. Building demand there is the hard part.

How artists build international audiences. A 90 minute working masterclass on how artists move from local momentum to international demand without wasting money on flights, PR, shows and partnerships before the market is ready.

  • Artists
  • Managers
  • Teams
  • Independent labels
  • Promoters working with emerging talent
Join Going Global
A packed crowd with phones raised at a sold out show in Leicester

02 · Fill The Room

Everyone says they are coming. The ticket dashboard says something else.

The strategy behind selling cultural events. A 90 minute working masterclass on what actually moves audiences from awareness to purchase.

  • Promoters
  • Event founders
  • Festival teams
  • Cultural businesses
  • Venue teams
Join Fill The Room
Korrine Sky speaking on a panel in a professional cultural setting

03 · Culture Converts

Culture is not a demographic.

Using cultural intelligence to build audiences that move. A practical masterclass for brands, institutions and marketers trying to reach communities where context, trust and cultural fluency determine whether people listen.

  • Brands
  • Institutions
  • Founders
  • Marketing teams
  • Cultural organisations
Join Culture Converts

Who is teaching it

The theory came after the work.

Cultural brand strategist, talent agent and chief executive of SMADE Group. The material comes from campaigns, tours, festivals and institutional work, not from a slide deck.

Korrine Sky leading a cultural brand strategy session at Nyaradzo HouseKorrine Sky speaking on a panelKorrine Sky on a panel at an Executive Branch eventProduction in progress at indigo at The O2A full room at Gate 65 in Leicester

Applied to you

Or bring me the problem directly.

A masterclass teaches the method. A Strategy Intensive applies it to the decision in front of you.

See the Strategy IntensiveEnter The Library