How artists build international audiences
Getting an artist into another country is easy. Building demand there is the hard part.
A 90 minute working masterclass on how artists move from local momentum to international demand without wasting money on flights, PR, shows and partnerships before the market is ready.
Join Going Global
Getting into another country is easy. Building demand there is the hard part.
A practical working session for artists, managers and teams trying to grow beyond their home market without wasting money, moving too early or mistaking visibility for demand.
What we explore
- Market readiness
- Positioning
- Diaspora audiences
- Promoter psychology
- Live strategy
- Touring
- PR
- Partnerships
- Commercial sequencing
The real problem
You probably do not have an international problem yet.
You may have a sequencing problem. A lot of artists try to go international by:
- flying into a market before there is real demand
- paying for PR before the story is strong enough
- chasing collaborations instead of building local relationships
- approaching promoters before there is enough proof
- booking rooms larger than the audience
- treating streaming numbers as market readiness
- spending heavily before understanding who is actually listening
The question most people ask
How do I go international?
The question that changes the outcome
What has to be true before the market is worth entering?
By the end of the session, you should know:
- which markets are worth pursuing first
- whether the artist is actually ready
- what proof promoters and agents need
- how diaspora audiences can become a bridge
- what should happen before a first headline show
- where PR fits
- where partnerships fit
- what not to spend money on yet
- what your next 90 days should look like
What we cover
- 01
Readiness
Are you actually ready to leave your home market?
- 02
Territory
How to identify where demand may already exist.
- 03
Positioning
What the new market needs to understand about the artist.
- 04
Demand
How to build signals before asking buyers to take risk.
- 05
The promoter conversation
What buyers need to see before they say yes.
- 06
The first show
Venue, pricing, community, PR and commercial sequencing.
- 07
The next 90 days
Turn the learning into a practical market entry plan.
The theory came after the work.
Timaya
International artist campaign, strategy and a sold out Indigo at The O2.
Baba Harare
Touring, audience development and UK market strategy.
Artist bookings
Working across artists, promoters, agents and live markets.
International projects
Work spanning culture, live entertainment, artists and international audiences.
Who it is for
- Artists
- Managers
- Teams
- Independent labels
- Promoters working with emerging talent
Questions
- When does it run?
- Dates are set once the list is big enough to run it properly. The waitlist hears first, with the date and the early place.
- What if I cannot attend live?
- The replay is included with every place, so nothing is lost by missing the date.
- Is this for artists or for managers?
- Both. The session is built for whoever is making the market entry decisions, whether that is the artist, the manager or the team around them.
- Is this the same as working with you directly?
- No. A masterclass teaches the method. A Strategy Intensive applies it to your specific decision.
Want it private, applied to your exact problem? See the Strategy Intensive.