Social impact and crisis
I entered the UK as a child asylum seeker. Years later I left Ukraine as a refugee when the war started, and documented the escape in real time. What began as one thread became a rescue operation, and then an organisation.
£300K+
Cash funds raised
100,000+
Petition signatures
2,000+
Students rescued
1,167
People housed with airbnb.org
In February 2022 I was a medical student in Ukraine. I started posting what was happening to Black and African students at the borders, and the thread turned into a coordination desk: transport, accommodation, cash, legal routes and press.
That work is the clearest example of what I now do commercially. Crisis management is narrative strategy under time pressure. You establish the facts, name the pattern nobody wants to name, give the media something accurate to carry, and convert attention into logistics before the news cycle moves on.
The campaigns
Establish the facts, name the pattern, give the press something accurate to carry, then convert the attention into logistics.
#SaveSumyStudents
Students trapped in Sumy with no humanitarian corridor. The campaign forced the issue into the international press and funded the evacuation once a corridor opened.
Independent · Guardian · CNN · Al Jazeera
An occupied city, and a community cut off from food and exit routes. We ran the public campaign alongside deliveries and rescue missions on the ground.
BBC · CNN · Vice · The Independent
Evacuation was only the first problem. The second was that thousands of students had no university to return to. This campaign moved the argument from rescue to re-enrolment.
BBC · CNN · Global Citizen · Independent · The Voice
In March 2022 we placed 1,167 people into 300 homes through airbnb.org, inside a single month, while borders were still moving.
Requests before corridor
After evacuation
“I'm proud to see women like Korrine mobilise aid and hope.”
“She evacuated thousands from Ukraine, coordinating safe passage.”
“Her work has changed lives in Leicester and beyond.”
Where it was covered
Why this sits next to the commercial work
Both are about who gets believed, how fast, and what happens once they are. The campaigns above are the reason I build brand strategy the way I do: culturally fluent, evidence first, and designed to hold up when the room is hostile.
Proof
Independent coverage and the full timeline, so none of this rests on my telling of it.
