Frameworks
Think it through, not just read about it
These are the frameworks behind the work, built as tools you can actually use. Free, no account needed to start, and your result tells you what to fix first.
The Cultural Brand Strategy Toolkit, page 8
The Clarity-to-Connection Framework™
A three-step model that moves a personal or organisational brand from being seen, to being trusted, to being ready for the conversation.
- Clarity — Be seen
- Credibility — Be trusted
- Connection — Be ready
The Cultural Brand Strategy Toolkit, page 13
The Cultural Alignment Filter™
A five-point check for brands, campaigns and organisations engaging with culture, scored out of 25.
- Cultural relevance — 1 of 5
- Community involvement — 2 of 5
- Contextual integrity — 3 of 5
- Power awareness — 4 of 5
- Purpose alignment — 5 of 5
The principles underneath
Five principles
Every framework here rests on the same five commitments.
Clarity over optics
Purpose, positioning and values before aesthetic resonance.
Care over extraction
Honour the people behind the culture.
Credibility over clout
Trust is earned through lived alignment, not loud campaigns.
Power over performance
Shift systems, not just surface representation.
Depth over speed
Engage complexity. Reject oversimplification. Leave space for nuance.
Sky, K. (2025) 'Cultural Alignment Framework', Culture & Commerce.