CEO, SMADE Entertainment Group. Cultural brand strategist. Writer and speaker on culture, audience and commerce.
Culture & Commerce
Why old music can become more commercially valuable than new music.
Thirty years after Reasonable Doubt, Jay-Z has no new album to promote, yet his old music is generating stadium shows, physical products, exhibitions, documentaries and new commercial partnerships.
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The International Artist Playbook
The decision system for artists building beyond their home market.
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The Sold-Out Show Playbook
The commercial operating system behind a full room.
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The Cultural Audience Workbook
A practical research system for audiences you do not already understand.
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