Culture & Commerce
I Thought You Guys Said Ginger People Were Black?
Ed Sheeran, Macklemore, Gaza and what happens when being the good guy is no longer enough.
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Korrine Sky
CEO, SMADE Entertainment Group. Cultural brand strategist. Writer and speaker on culture, audience and commerce.
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Live and in the room
Artists I am routing
LLONA
Available for select UK / international opportunities
The publishing library
The International Artist Playbook
The decision system for artists building beyond their home market.
£49
Explore the Playbook
The Sold-Out Show Playbook
The commercial operating system behind a full room.
£39
Explore the Playbook
The Cultural Audience Workbook
A practical research system for audiences you do not already understand.
£39
Explore the WorkbookStart free
Building an artist internationally?
Take the International Artist Readiness Checklist.
Start freeCulture & Commerce
One letter on how culture becomes audience, and how audience becomes revenue.
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Strategy Intensive · £500
Ninety minutes on the one decision that is stuck.
Briefing beforehand, written priorities after, credited against any audit booked within 30 days.
Work with me
Work with Korrine
Strategy, artist growth, cultural intelligence, audience development, live culture and advisory.
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