Culture & Commerce
I Thought You Guys Said Ginger People Were Black?
Ed Sheeran, Macklemore, Gaza and what happens when being the good guy is no longer enough.
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Korrine Sky
CEO, SMADE Entertainment Group. Cultural brand strategist. Writer and speaker on culture, audience and commerce.
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Artists I am routing
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Available for select UK / international opportunities
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Founder Brand & Direction
The flagship private advisory for founders: positioning, narrative and direction, end to end.
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The International Artist Playbook
The decision system for artists building beyond their home market.
£49
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The Sold-Out Show Playbook
The commercial operating system behind a full room.
£39
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The Cultural Audience Workbook
A practical research system for audiences you do not already understand.
£39
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One letter on how culture becomes audience, and how audience becomes revenue.
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Strategy Intensive · £500
Ninety minutes on the one decision that is stuck.
Briefing beforehand, written priorities after, credited against any audit booked within 30 days.
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