Korrine Sky.
Decoding culture, influence and strategy.

Cultural brand strategy that holds up

A test for whether your brand is credible with the community you are speaking to, and what to fix first.

From brand strategy work with founders, artists and organisations.

Storytelling as soft power

How narrative moves money, policy and permission, with examples the room can copy.

From years of editorial work and campaign narrative as a former Editor-at-Large.

Why trust compounds and reach expires

A way to value trust as an asset and stop paying for attention that does not convert.

From building audiences and reputations on both the talent and brand side.

How a UK tour is actually costed

The real numbers behind routing, guarantees and risk, so nobody signs blind.

From agenting and routing UK and international runs.

The agent's role in a career

What representation should deliver, and how to tell a good deal from a loud one.

From representing artists, comedians and broadcasters.

The operations behind a cultural moment

What has to be true backstage for a festival or arena show to land.

From leading a live entertainment company with 22 years of history.

Where value leaks out of the diaspora supply chain

The specific points where money and rights leave the chain, and who could hold them.

From operating across UK and African markets as an entertainment executive.

Culture as economic and diplomatic infrastructure

The case for funding culture as infrastructure, in terms a board or ministry accepts.

From planning cultural diplomatic missions across the continent.

What investors keep getting wrong about African talent

Where the returns actually sit, and the assumptions that keep costing money.

From booking, routing and selling African talent internationally.

Black identity, visibility and the business of belonging

How belonging is packaged and sold, and how to engage with it without being used by it.

From cultural criticism and brand work across diaspora audiences.

Women, authority and holding the room

Language for negotiating and holding authority without shrinking or performing.

From leading a company and building rooms in industries that resist handing power over.

Building in public after displacement

Leading and communicating under pressure when people, not metrics, are at stake.

From coordinating evacuation from Ukraine and briefing the United Nations.

Clarity to Connection, taught live

Every attendee leaves with their own positioning written and one dated next step.

The framework used across her strategy practice.

Frameworks for ethical brand strategy

A method for entering culture without extracting from it, with the guardrails included.

From advising brands entering communities they did not come from.

Marketing and misogyny

How campaigns encode assumptions about women, and how to catch it before launch.

From campaign work and cultural criticism published across the diaspora press.