Brand and influence
Cultural brand strategy that holds up
A test for whether your brand is credible with the community you are speaking to, and what to fix first.
Official media kit · 2026
Korrine
Sky.
Cultural Brand Strategist. Entertainment Executive. Speaker.
Connecting culture, identity and commercial opportunity across African and diaspora communities.
Explore the kit
Based in the UK
Zimbabwean and British
55K+
Total followers
Across all platforms
1M+
LinkedIn impressions
Rolling 60 days, checked August 2026
300+
Entrepreneurs supported
Strategy and storytelling
Top 10
UK brand strategist
Favikon ranking, 2025
Approved biography
The story,
ready to publish.
Korrine Sky is a cultural brand strategist, entertainment executive and speaker whose work connects culture, identity and commercial opportunity. She helps founders, artists and organisations articulate their value, build credible brands and connect with the audiences they want to reach, with particular expertise in African and diaspora communities.
With 14 years in business, Korrine is CEO of SMADE Group and founder of Culture & Commerce. Her experience spans talent representation, live entertainment, brand positioning and storytelling, bringing practical knowledge of how reputations, audiences and businesses are built.
Her work also extends to advocacy. In 2022, she mobilised support for African students fleeing Ukraine, helping raise over £300,000 and supporting more than 2,000 evacuations. She has addressed the United Nations and received international recognition for her impact.
Zimbabwean and British, Korrine speaks on cultural influence, entrepreneurship, leadership and the relationship between visibility and opportunity.
Credit line
Korrine Sky, Cultural Brand Strategist, Entertainment Executive and Speaker.
Stages and platforms
BBC
ITV
Channel 5
University of Cambridge
York University
Howard University
University of Liverpool
University of East Anglia
Northumbria University
University of Leicester
Masters of Scale
The Executive Branch
Influential Women
Made in ZWE
Featured in
BBC
Speaking and commentary
Culture, influence, entrepreneurship, leadership and the relationship between visibility and opportunity.
What to book her on
Ideas that move a room.
Live culture and the music business
How a UK tour is actually costed
The real numbers behind routing, guarantees and risk, so nobody signs blind.
The African creative economy
Where value leaks out of the diaspora supply chain
The specific points where money and rights leave the chain, and who could hold them.
Identity, leadership and representation
Black identity, visibility and the business of belonging
How belonging is packaged and sold, and how to engage with it without being used by it.
Education and frameworks
Clarity to Connection, taught live
Every attendee leaves with their own positioning written and one dated next step.
Culture-first branding: why 80% of success lives in your story
Soft power storytelling: turning trust into traction
Audience and reach
A connected global audience.
Branding, culture, entrepreneurship, advocacy and storytelling across key UK, US and African markets.
Read Culture & Commerce1M+
LinkedIn impressions
Rolling 60 days, checked August 2026
68%
Core age group
Audience aged 25 to 34
65%
Women
Across the measured audience
5
Top markets
US, UK, Nigeria, Zimbabwe, South Africa
Roles and titles
How to credit Korrine.
CEO
SMADE Group, live entertainment, since 2025
Experience
14 years in business
Founder
Culture & Commerce
Talent agent
Artists, comedians, broadcasters and founders
Former Editor-at-Large
The Southern African Times
Host
Mom, Can You Not? podcast
Creator
The Black Joy Archive
On the record
“I'm proud to see Black women like Korrine Sky leading the way.”
“Her work has changed lives in Leicester and beyond.”
“Since working with Korrine I've gained razor-sharp clarity on my brand and positioning. That focus transformed my offer, my messaging and the way I show up in the world.”
Bookings and enquiries
Bring Korrine into the room.
Speaking, hosting, press commentary or cultural brand strategy. Share the date, audience and outcome you need.