Unity Cup 2026

What I led

• Talent booking across all four nations: Flavour, Baba Harare, Panjabi MC and Teejay plus 13 additional artists, a combined market value of roughly £130,000 secured for around £34,500.
• Full entertainment programming across three match days: opening ceremonies, DJ battles, halftime shows and headline performances, with a detailed run of show delivered and executed for each day.
• Production oversight across sound and stage management, and creative direction for cultural representation: flag bearers, a talking drummer, dancers and MCs for every nation.
• Social media and content management on Unity Cup's official channels: 200+ pieces of content, 20+ collab posts and daily uploads, reaching 11M+.
• VIP and diplomatic guest management, including the Nigerian and Zimbabwean High Commissions, two Ambassadors, five plus mayors and councillors and 30+ business leaders.
• Three official after-parties at Hyatt Greenwich and Club Level 4, conceptualised, staffed and funded entirely by SMADE.
• Grassroots promotion: 20 street promoters, 2,000 flyers, 11 London boroughs, and 300 free tickets distributed to a curated community and influencer network.

Impact

A tournament that felt like a cultural event rather than a fixture list: 89+ accredited contributors, 11 DJs, two embassy engagements and coverage across Africanize, The Shade Borough and SMADE's own channels.