Case study 11
The Executive Branch
2026 · Women's empowerment movement for career-driven Black women, founded by Ruth Kudzai · Ongoing, advisory board member and social media consultant
From 300 members to a 3,000-strong community.
The Executive Branch is a movement for career-driven Black women to connect, network and exchange intergenerational knowledge. I sit on the advisory board and run the digital strategy behind its growth, its sold-out events and its brand experience.
- Advisory board member
- Social media consultant
- Content strategy
- Event marketing
- Community engagement
- Event organisation
- Speaker booking
- Host and presenter
What I led
- Social media management and content strategy, developing the digital approach that scaled EB from 300 to 3,000+ engaged members.
- Team placement, embedding one of my social media assistants to manage EB's channels for consistency and engagement.
- Event growth and marketing, supporting the promotion of three sold-out events, two in the UK and one in Zimbabwe.
- Community engagement consulting, advising on the audience strategy that keeps the membership active rather than passive.
- Event organisation and speaker booking, shaping programmes, securing speakers and hosting on the day.
- Consulting on brand, positioning and audience for EB's leadership team.
- Speaking and brand experience, delivering talks at EB events and curating custom gifting and PR experiences for attendees.
- Podcast production, executive producing Her Executive Diary, EB's storytelling platform amplifying Black women in leadership, career and business.
Impact
3,000+
Engaged members, up from 300
3
Sold-out events, UK and Zimbabwe
10x
Community growth
A members' organisation with a digital presence that matches its ambition, a loyal and active community, and a podcast that turns its members' stories into its most valuable brand asset.
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