Case study 11
The Executive Branch
2026 · Ongoing, narrative and communications strategist and advisory board member
Context
The Executive Branch is a movement for career-driven Black women to connect, network and exchange intergenerational knowledge. I sit on the advisory board and lead the narrative and communications work that holds the community, the conference and the partnerships inside one story.
My role
Narrative Strategy · Advisory · Partnerships
- Narrative strategy, defining how the movement explains itself to members, speakers, press and partners in one consistent voice.
- Communications and content direction across channels, with a team member embedded to keep the day to day publishing consistent.
- Legacy Conference communications, from the delegate messaging to the on the day programme narrative.
- Community growth strategy, keeping a 16,000 strong membership active rather than passive.
- Event organisation and speaker booking, shaping programmes, securing speakers and hosting on the day.
- Partner communications and renewal narratives for the brands backing the movement.
- Speaking and brand experience, delivering talks at events and curating gifting and PR moments for attendees.
The work
Impact
- 16,000+
- Community members
- 650+
- Legacy Conference delegates
- 800K+
- Campaign impressions, 2025
- 80%
- Partner renewal rate
A movement whose public story now matches its scale: one connected narrative across community, conference and partnerships, a membership that keeps showing up, and a podcast that turns members' stories into its most valuable brand asset.
