The Executive Branch
2026 · Ongoing, narrative and communications strategist and advisory board member
Context
The Executive Branch is a movement for career-driven Black women to connect, network and exchange intergenerational knowledge. I sit on the advisory board and lead the narrative and communications work that holds the community, the conference and the partnerships inside one story.
My role
Narrative Strategy · Advisory · Partnerships
- Narrative strategy, defining how the movement explains itself to members, speakers, press and partners in one consistent voice.
- Communications and content direction across channels, with a team member embedded to keep the day to day publishing consistent.
- Legacy Conference communications, from the delegate messaging to the on the day programme narrative.
- Community growth strategy, keeping a 16,000 strong membership active rather than passive.
- Event organisation and speaker booking, shaping programmes, securing speakers and hosting on the day.
- Partner communications and renewal narratives for the brands backing the movement.
- Speaking and brand experience, delivering talks at events and curating gifting and PR moments for attendees.
Want this outcome?
Cultural Audience Audit.
For brands and organisations entering communities where context decides the outcome.
The work
Impact
- 16,000+
- Community members
- 650+
- Legacy Conference delegates
- 800K+
- Campaign impressions, 2025
- 80%
- Partner renewal rate
A movement whose public story now matches its scale: one connected narrative across community, conference and partnerships, a membership that keeps showing up, and a podcast that turns members' stories into its most valuable brand asset.
