Korrine Sky leading a cultural brand strategy session

Services & advisory

Sometimes you need a second opinion. Sometimes you need the whole strategy.

I work with artists, founders, cultural businesses and institutions when the question is bigger than what to post next. That might mean understanding why an audience is not moving, preparing an artist for a new market, repositioning an event, building a campaign, or helping an organisation participate in culture with more intelligence.

There are different ways to bring me into the problem.

A strategy room mid-session, brand positioning worked out on the board

The method

Culture, then audience, then positioning, then growth.

  1. 01

    Culture

  2. 02

    Audience

  3. 03

    Positioning

  4. 04

    Growth

In their words

What changed for them.

“Working with Korrine has had a lasting impact. She did not just help with my branding, she shifted how I see myself and taught me to push through self-doubt. Now, with a solid brand and site, I apply for opportunities without dreading the admin.”
Laura T. Jones, Founder, Infradian
“Since working with Korrine, I have gained razor-sharp clarity on my brand and positioning. That focus transformed my offer, my messaging and the way I show up in the world.”
Ruth Kudzai, Founder, The Executive Branch
“My new website is a source of pride. Before, I hid it, even from family. Korrine under-promised and over-delivered, crafting a warm, authentic brand that opened doors and boosted my financial prospects.”
Dr. Noreen, Abantu Therapy
“Korrine guided my full brand strategy, from website to photoshoot, and helped me define my mission and USP. Now I have a brand that truly reflects my why. I will absolutely work with her again.”
Lorri Luxxe, Femininity and abundance coach

Process

What happens next.

01

Brief

Tell me what you are building, where it is stuck and what needs to change.

02

Fit

I will tell you whether this needs an intensive, an audit, a project, advisory or something else entirely.

03

Scope

If we work together, scope, deliverables, timeline and cost are agreed in writing.

04

Work

Then we get to the problem.

Need something more specific?

Standalone pieces, usually added to an engagement rather than bought alone.

Questions

Before you enquire.

It is the work of deciding what you stand for, proving it in public and earning access to the rooms where bookings, budgets and coverage are decided. It sits above marketing: marketing spends attention, strategy builds authority that keeps paying after the campaign ends.

Enquiries

Send a brief.

Tell me what you are building, where it is stuck and what needs to change. You get a reply within two working days.

You will see a summary before anything is sent. Goes straight to Korrine, who reads every enquiry personally and replies within two working days. See the privacy notice for how your details are handled.

Culture & Commerce

One letter. Culture, audience and commercial strategy.

Notes on how culture becomes audience, and how audience becomes revenue. Written for artists, teams and brands building beyond their home market.