Services & advisory
Sometimes you need a second opinion. Sometimes you need the whole strategy.
I work with artists, founders, cultural businesses and institutions when the question is bigger than what to post next. That might mean understanding why an audience is not moving, preparing an artist for a new market, repositioning an event, building a campaign, or helping an organisation participate in culture with more intelligence.
There are different ways to bring me into the problem.
Ways to work together
Start with the level of intervention.
01 / Strategy Intensive
When you need clarity before you make the next move.
A focused strategic session for a specific decision, challenge or opportunity.
Useful when you are
- considering a new market
- repositioning an artist, event or business
- struggling to convert attention into action
- deciding where to focus
- preparing a launch or campaign
- too close to the problem to see it clearly
Includes
- Pre-session briefing
- 90 minute private strategy session
- Written strategic priorities afterwards
Diagnosis
When the problem needs more than a conversation.
An audit is a structured outside view of where you are, what is getting in the way and where the strongest opportunities sit.
Artist International Readiness Audit
“Are we actually ready to take this career into another market?”
For artists and teams preparing to move into a market they have not built in yet.
Reviews
- positioning
- audience
- market signals
- digital footprint
- live proposition
- international demand
- partnerships
- booking readiness
A written assessment with priorities, gaps and recommended next moves.
Written assessment
£1,000
Request an artist auditEvent Growth Audit
“Why isn't enough of the audience moving from interest to purchase?”
For festivals, promoters and event owners with attention that is not converting.
Reviews
- event proposition
- audience
- pricing
- campaign
- creative
- distribution
- partnerships
- sales journey
- customer experience
A written growth assessment and prioritised recommendations.
Written assessment
£1,000
Request an event auditCultural Audience Audit
“Do we actually understand the people we are trying to reach?”
For brands and organisations entering communities where context decides the outcome.
Reviews
- audience context
- language
- cultural signals
- creative
- channels
- community relationships
- trust
- risk
- opportunity
A cultural and audience intelligence assessment with strategic recommendations.
Written assessment
Strategy
When you need the answer built, not simply diagnosed.
Strategy Projects
Defined strategic engagements for artists, events, founders and cultural organisations. Depending on the mandate, work may include research and insight, positioning, audience segmentation, market strategy, campaign architecture, narrative and messaging, partnership strategy, commercial priorities and a 90 day activation roadmap.
Defined engagement, scoped in writing
From £3,000
Discuss a strategy projectThe scope follows the problem. Every engagement is defined in writing before work begins. Execution, production and third party costs are scoped separately.
The method
Culture, then audience, then positioning, then growth.
Ongoing advisory
Keep strategy in the room while the work moves.
Ongoing Advisory
For artists, founders, festivals and organisations navigating a period of growth, change or active delivery. This is not outsourced marketing. It is ongoing senior strategic counsel: regular strategy sessions, campaign and opportunity review, positioning and narrative oversight, decision support, introductions where relevant, and feedback on proposals, partnerships and major moves.
Rolling, minimum three months
From £1,500/month
Explore advisoryClarity to Connection™
The full build: insight, positioning, identity and the campaign that lands it, delivered as one system rather than a workshop.
Six to twelve weeks
From £7,500
Enquire about this
Institutions, governments & brands
Cultural intelligence for decisions where context matters.
I work across the intersection of culture, audiences, diaspora, creative economy and soft power.
Institutions, governments & brands
Cultural intelligence, audience and community strategy, diaspora engagement, market entry, cultural diplomacy, soft power strategy, creative economy advisory, programme design and strategic briefings.
Scoped mandate
From £5,000
Discuss an institutional mandateLooking for representation or talent bookings?
Artist representation, appearance bookings and promoter enquiries sit within the talent practice rather than consulting.
Who this is for
The people I tend to be useful to.
Artists and artist teams
Building careers that need stronger positioning, markets and commercial infrastructure.
Festivals and promoters
Building cultural properties that need audiences to move, not simply notice.
Founders and cultural businesses
Building ideas that require a clearer position and a stronger route to market.
Brands
Trying to understand and participate in communities with more intelligence.
Governments and institutions
Working across culture, diaspora, tourism, creative economy and soft power.
Campaigns and cultural organisations
Where narrative, trust, community and commercial outcomes have to work together.
Not ready for an engagement
Take the thinking and run it yourself.
The tools, playbooks and masterclasses cover the same sequences at a lower level of intervention.
Process
What happens next.
01
Brief
Tell me what you are building, where it is stuck and what needs to change.
02
Fit
I will tell you whether this needs an intensive, an audit, a project, advisory or something else entirely.
03
Scope
If we work together, scope, deliverables, timeline and cost are agreed in writing.
04
Work
Then we get to the problem.
Need something more specific?
Standalone pieces, usually added to an engagement rather than bought alone. Every line is a from-price.
Prices are in pounds sterling and exclude travel, production costs and third party fees. Charity, grassroots and student rates exist. Ask.
In the room
What the work looks like.
In their words
What changed for them.
“Working with Korrine has had a lasting impact. She did not just help with my branding, she shifted how I see myself and taught me to push through self-doubt. Now, with a solid brand and site, I apply for opportunities without dreading the admin.”
“Since working with Korrine, I have gained razor-sharp clarity on my brand and positioning. That focus transformed my offer, my messaging and the way I show up in the world.”
“My new website is a source of pride. Before, I hid it, even from family. Korrine under-promised and over-delivered, crafting a warm, authentic brand that opened doors and boosted my financial prospects.”
“Korrine guided my full brand strategy, from website to photoshoot, and helped me define my mission and USP. Now I have a brand that truly reflects my why. I will absolutely work with her again.”
Questions
Before you enquire.
It is the work of deciding what you stand for, proving it in public and earning access to the rooms where bookings, budgets and coverage are decided. It sits above marketing: marketing spends attention, strategy builds authority that keeps paying after the campaign ends.
Founders, artists, brands and institutions who need legitimacy in culture rather than another burst of noise. Past work spans entertainment, fashion, professional services, higher education and public sector partnerships.
A Clarity Intensive runs in weeks. A full cultural brand engagement runs over a longer window because credibility is built in public, in sequence, and cannot be compressed into a single workshop.
Packages are published on the services page so you can see the scope and the price before you speak to me. Bespoke retainers are quoted after a strategy call.
Yes. I am a talent agent and the CEO of SMADE Entertainment Group, a company with 22 years of live operating history. Strategy clients often use the same relationships for bookings, tours and partnerships.
You tell me what you are building and where you are stuck, I tell you what I would do first and whether I am the right person. If I am not, I will point you somewhere better.
Enquiries
Send a brief.
Tell me what you are building, where it is stuck and what needs to change. You get a reply within two working days.