Case study 01
Baba Harare
2026 · Zimbabwean musician, Jiti, Afropop and Afro-contemporary · November to July, Jiti GodFather UK Tour
A national act turned into a touring business.
This was not support, it was infrastructure. I ran strategy, management and execution across a full UK tour, converting creative momentum into sold-out rooms, a stadium booking and a bigger cultural footprint.
- Agent
- Tour manager
- Promoter
- Strategist
- Creative direction
What I led
- Management and strategy across releases, positioning and live growth.
- The full UK tour, November to July, routed through eight dates and finished in Birmingham.
- Headline show coordination and bookings support, UK and international. I promoted some shows myself and secured the rest as his agent.
- Every date landed in an unexplored territory, marketed organically, and every show sold out.
- A stadium booking at the Unity Cup, representing the Zimbabwe Warriors at half time on the Zimbabwe v Nigeria match, alongside Flavour.
- Release strategy across Greater & Wiser, Prove Them Wrong, Zimbabwean Giant, Vaccine and Generator.
- Creative direction across campaigns and storytelling moments.
Impact
14,400
Tickets across the run
8
Cities, all sold out
10,000
Largest room, London
Millions
Streams and views across the catalogue
Global bookings, stronger touring confidence and audiences well beyond the Zimbabwean diaspora, with high-performing releases and long-tail growth behind them.
View the YouTube channel- 01Birmingham600 capacity, sold out
- 02Leicester200 capacity, sold out
- 03London10,000 capacity
- 04Milton Keynes2,000 capacity, sold out
- 05Norwich1,000 capacity, sold out
- 06GlasgowHeadline date
- 07Manchester300 capacity, sold out
- 08Birmingham300 capacity, tour close
