Case study 02
LIYA
2026 · Recording artist, Nigeria · August to September, UK tour and London listening party
A first UK headline show, and the relationships to build on it.
The brief was to grow a UK fanbase and build relationships that outlast the tour. I produced the listening party that became her first UK headline show, then agented and road-managed the run around it.
- Booking agent
- Road manager
- Event producer
- Radio plugging
What I led
- Organised her London listening party, an invited room of industry and fans, and her first UK headline show.
- Acted as booking agent across the August to September UK tour.
- Road managed the run, logistics, schedule and day-to-day delivery.
- Secured shows alongside Nasty C, Shallipopi, Wande Coal and Timaya.
- Plugged her music to UK radio through the campaign.
Impact
1st
UK headline show
2 months
August to September UK run
4+
Shows alongside major Afrobeats acts
A UK audience that now has somewhere to go, plus promoter, media and industry relationships that carry into the next campaign.
