LIYA: Agent · Campaign · Live Delivery

Case study 02

LIYA

2026 · August to September, UK tour and London listening party

Context

The brief was to grow a UK fanbase and build relationships that outlast the tour. I produced the listening party that became her first UK headline show, then agented and road-managed the run around it.

My role

Agent · Campaign · Live Delivery

Organised her London listening party, an invited room of industry and fans, and her first UK headline show.
Acted as booking agent across the August to September UK tour.
Road managed the run, logistics, schedule and day-to-day delivery.
Secured shows alongside Nasty C, Shallipopi, Wande Coal and Timaya.
Plugged her music to UK radio through the campaign.

The work

Korrine Sky interviewing the Nigerian artist LIYA on stage at her London listening party — Interviewing LIYA, London listening party. Photo TheFemi

LIYA performing to a crowd holding phone lights at her London listening party — LIYA, first UK headline show. Photo TheFemi

Korrine Sky and a guest at LIYA's listening party — Backstage, listening party. Photo TheFemi

LIYA greeting a guest at her London listening party — Industry room, London. Photo TheFemi

LIYA performing in the middle of the crowd at her listening party — The floor, mid set. Photo TheFemi

Guests at LIYA's London listening party — Guests, listening party. Photo TheFemi

Attendees at LIYA's London listening party — London, invite only. Photo TheFemi

Impact

1st: UK headline show
2 months: August to September UK run
4+: Shows alongside major Afrobeats acts

A UK audience that now has somewhere to go, plus promoter, media and industry relationships that carry into the next campaign.

LIYA

LIYA

The projects that sit either side of this one.

Timaya