Timaya Day
indigo at The O2, London · 2026 · August 2026, Timaya, 20 Years of Music
Context
Timaya Day marked twenty years of an Afrobeats and dancehall career with a sold-out headline show at indigo at The O2 in London. I led the project end to end: team build, campaign strategy, production, artist relations and show-day delivery. The night was built around two decades of Afrobeats and surprise guest appearances from Spyro, Yemi Alade, D'Banj and Liya.
My role
Project Leadership · Production · Marketing · Artist Relations
- Overall project management and sold-out show delivery at indigo at The O2.
- Building and leading the event team across production, marketing, talent and operations.
- Working directly with Timaya and his management on artist and stakeholder coordination.
- Promotion, marketing, PR and press across the campaign.
- Programming, guestlist and VIP management.
- Curating and delivering surprise guest appearances by Spyro, Yemi Alade, D'Banj and Liya.
- Production coordination, artist logistics and show-day operations.
The work
Impact
- 20
- Years of Afrobeats, staged live
- 4
- Surprise guest performances
- Sold out
- indigo at The O2, London
- 20
- Years of Timaya, celebrated
A sold-out headline show at indigo at The O2, with a full room, a surprise-filled set and the operating proof to scale Timaya's next UK campaign.
Who I booked
Spyro
Surprise guest
Joined the set to perform his hit records live.
Yemi Alade
Surprise guest
Brought her global Afrobeats energy to the O2 stage.
D'Banj
Surprise guest
Closed a chapter of Afrobeats history with a live cameo.
Liya
Surprise guest
Represented the next wave of Nigerian talent on the lineup.
