Case study 08Live now
Afri-Fest East
2026 · African music and culture festival, UK · Festival cycle
A festival programmed for the audience it says it serves.
I work across the festival from the inside: programming, booking the talent, handling artists on site and running the promotion and press that fill the field.
- Festival programming
- Talent bookings
- Artist liaison
- PR and guestlisting
- Promotion
- Marketing
What I led
- Festival programming, shaping the line-up and the running order across stages.
- Talent bookings, from offers and contracting to advance.
- Artist liaison on site, from arrival and hospitality to stage times.
- PR and guestlisting, managing press, partners and industry attendance.
- Promotion and marketing across the campaign, from announcement to on-sale to gates.
Impact
Multi-stage
Festival programming
End to end
Booking to artist liaison
PR led
Press, guestlist and promotion
A festival with a credible line-up, a managed artist experience and a campaign that reached beyond the usual diaspora mailing list.
