Case study 08SMADE Group productionLive now
Afri-Fest East
2026 · Festival cycle
Context
I programmed the 2026 line-up and booked the headline acts: Timaya, Afro B, Lurdes Miranda and Captain Lulaz. Programming, bookings, artists on site, promotion and press.
My role
Festival Delivery · Talent · Partnerships
- Programmed the 2026 line-up and the running order across stages.
- Booked the headline acts: Timaya, Afro B, Lurdes Miranda and Captain Lulaz.
- Artist liaison on site, from arrival and hospitality to stage times.
- PR and guestlisting, managing press, partners and industry attendance.
- Promotion and marketing across the campaign, from announcement to on-sale to gates.
Want this outcome?
Event Growth Audit, £1,000.
For festivals, promoters and event owners with attention that is not converting.
The work
Impact
- 4
- Headline acts booked for 2026
- Timaya
- 2026 headliner
- End to end
- Programming to artist liaison
A festival with a credible line-up, a managed artist experience and a campaign that reached beyond the usual diaspora mailing list.
