Case study 08Live now
Afri-Fest East
2026 · Festival cycle
Context
I work across the festival from the inside: programming, booking the talent, handling artists on site and running the promotion and press that fill the field.
My role
Festival Delivery · Talent · Partnerships
- Festival programming, shaping the line-up and the running order across stages.
- Talent bookings, from offers and contracting to advance.
- Artist liaison on site, from arrival and hospitality to stage times.
- PR and guestlisting, managing press, partners and industry attendance.
- Promotion and marketing across the campaign, from announcement to on-sale to gates.
The work
Impact
- Multi-stage
- Festival programming
- End to end
- Booking to artist liaison
- PR led
- Press, guestlist and promotion
A festival with a credible line-up, a managed artist experience and a campaign that reached beyond the usual diaspora mailing list.
