SMADE Group x Nyaradzo x AfriLegacy
2025 · Zimbabwe Diplomatic and Cultural Mission · 28 October to 7 November 2025, Harare, Kariba and Victoria Falls
Culture, faith and diplomacy moved as one delegation.
A nine-day diplomatic and cultural mission hosted by Nyaradzo Group in partnership with AfriLegacy. I served as Managing Director and strategic lead, holding the partnerships, the narrative and the on-ground execution, then wrote the impact report that turned the trip into a framework.
- Managing Director, SMADE Group
- Strategic lead
- Partnerships
- Narrative development
- On-ground execution
- Impact reporting
What I led
- Partnership architecture with Nyaradzo Group and AfriLegacy, from first conversation to signed delivery.
- The mission narrative and content strategy across nine days and three regions.
- Diplomatic scheduling around meetings with Hon. Tino Machakaire, Deputy Minister of Youth, Sport, Arts and Recreation, and Hon. Barbara Rwodzi, Minister of Tourism and Hospitality.
- Creative industry exchanges at the National Gallery of Zimbabwe, Jah Prayzah Studios and Mbare.
- Industry exposure across Nyaradzo subsidiaries including SATCLO, Calundike Exports, Sahwira Safaris and Tiger Bay.
- The Afro-tourism programme in Kariba and Victoria Falls with the Zimbabwe Tourism Authority.
- Media strategy and delivery across ZBC News, The Herald, HMetro, Earground, Hatiperi, ZimCelebs and Ghana Music Blog.
- The published impact report, co-authored with Dr. King SMADE for the Government of Zimbabwe and partners.
Impact
1.7M+
Organic impressions in 10 days
12-18%
Average engagement rate per post
9 days
Across Harare, Kariba and Victoria Falls
169K
Views on the best-performing film
Zimbabwe repositioned for regional and international audiences as a hub of Afro-tourism and creative enterprise, strengthened partnerships between SMADE Group, Nyaradzo Group and AfriLegacy, frameworks set for future Southern African missions in Zambia, Malawi and Botswana, and groundwork laid for the AfriKingdom Festival in 2026 to 2027.
- Day 1HarareArrival and introductions. Interview with Hatiperi, 146K views.
- Day 2HarareCreative exchange and institutional visits, National Gallery of Zimbabwe.
- Day 3HarareEnterprise and industry exposure across Nyaradzo subsidiaries.
- Day 4HarareFaith, music and national pride with AfriLegacy and Joseph Madziyere.
- Day 5HarareMusic and cultural identity. Jah Prayzah Studios, 169K views, and Mbare.
- Day 6HarareDiplomatic engagement with government ministries. ZBC News coverage.
- Days 6 to 7KaribaTourism and cultural immersion, eco-branding and Afro-tourism.
- Days 8 to 9Victoria FallsDestination programme with the Zimbabwe Tourism Authority.
