Laura T. Jones
2025 · Women's health campaigner and founder of Infradian · 2025, personal brand build and campaign launch
Lived experience, turned into a campaign that travels.
Laura came to me at a turning point: preparing to launch her first major public campaign while evolving her personal brand. We built an identity that could carry both her advocacy and her entrepreneurial future, then wrote the campaign that took it public.
- Creative direction
- Personal branding
- Narrative building
- Campaign copywriting
- Art direction
What I led
- Brand discovery and visual direction, building an identity that is feminine yet powerful, professional but personal.
- A custom LTJ logo suite, monogram, type system, colour palette and full visual guidelines.
- Directing and shooting her personal brand photoshoot.
- Co-writing and structuring the End the 7-Year Wait petition campaign.
- Long-form messaging: open letters, MP templates and press statements.
- A full digital brand kit for the website and the advocacy materials.
- Strategic storytelling, turning lived experience into public messaging aligned to national health policy and the global SDGs.
Impact
7 years
The average endometriosis wait the campaign targets
300+
Girls supported in rural Zimbabwe through Infradian's parallel advocacy
1 identity
Logo suite, type, colour, guidelines and shoot
A cohesive personal brand that holds lived experience, public advocacy and a growing ecosystem of care, plus a campaign built for shareability across digital platforms. When identity and impact align, the change stops being hypothetical.
Visit Laura's website
