MenstrualBae
2026 · Health-tech product, brand system and web app · 2026, ongoing, co-founder and product lead
A health-tech product built so women can advocate for themselves.
MenstrualBae turns menstrual and reproductive health information into something a woman can actually use in a consultation room. I co-founded it, designed the brand system and the illustration, shaped the product, and built the web app.
- Co-founder
- Product lead
- Brand strategy
- Brand and illustration design
- UX and product vision
- Web app build
What I led
- Brand strategy and the full brand system, from name and positioning through to the visual language and tone.
- Illustration and the mascot, giving a clinical subject a character women recognise rather than a medical diagram.
- Platform concept and product vision, turning an idea into a scalable health-tech product rather than a content page.
- User experience, structuring body literacy and cycle education so complex clinical information reads plainly.
- Building the web app itself at menstrualbae.app.
- Drawing on my nursing and medical school background so the clinical content is accurate as well as accessible.
Impact
Co-founder
And product lead
Full
Brand system and illustration
Live
Web app, menstrualbae.app
A trusted digital space where women can understand their bodies, navigate healthcare with confidence and make informed decisions about their menstrual and reproductive health. Technology should not only inform, it should empower women to advocate for themselves.
Open the web app
