Case study 18Live now
MenstrualBae
2026 · 2026, ongoing, co-founder and product lead
Context
MenstrualBae turns menstrual and reproductive health information into something a woman can actually use in a consultation room. I co-founded it, designed the brand system and the illustration, shaped the product, and built the web app.
My role
Co-founder · Product lead · Brand strategy · Brand and illustration design
- Brand strategy and the full brand system, from name and positioning through to the visual language and tone.
- Illustration and the mascot, giving a clinical subject a character women recognise rather than a medical diagram.
- Platform concept and product vision, turning an idea into a scalable health-tech product rather than a content page.
- User experience, structuring body literacy and cycle education so complex clinical information reads plainly.
- Building the web app itself at menstrualbae.app.
- Drawing on my nursing and medical school background so the clinical content is accurate as well as accessible.
The work
Impact
- Co-founder
- And product lead
- Full
- Brand system and illustration
- Live
- Web app, menstrualbae.app
A trusted digital space where women can understand their bodies, navigate healthcare with confidence and make informed decisions about their menstrual and reproductive health. Technology should not only inform, it should empower women to advocate for themselves.
Open the web app
