ZimFest Live
2026 · Campaign build, festival week and delivery
Context
I worked across the editorial and promotional side of ZimFest Live: artist interviews, guestlisting, press and news articles, narrative and campaign promotion, and support for the sponsors activating on site.
My role
Talent · Programming · PR
- Artist interviews across the bill, filmed and written, used through the campaign and after the event.
- Guestlisting: industry, press and partner lists managed and reconciled against access.
- PR and news articles placed through the run-up, plus the narrative framing that carried the festival beyond a line-up announcement.
- Promotion across owned and partner channels, sequenced against on-sale and festival week.
- Sponsor support on the ground, briefing and running street teams and content teams for partners including Clear Mobitel and TapTap Send.
The work
Impact
- 20,000+
- Attendance across the festival
- Multi-act
- Interviews across the bill
- 2
- Sponsor activations supported on site
A festival that read as a cultural moment in the press, sponsors with usable content and measurable reach, and coverage that outlived the weekend.
Read: what ZimFest says about the Zimbabwean community in BritainResponsibilities
01
Editorial
Interviews and articles that gave the festival a story rather than a schedule, published across diaspora and mainstream titles.
02
Access
Guestlisting for press, industry and partners, so the right people were in the right rooms without door chaos.
03
Sponsor activation
Street teams and content teams briefed and run on site for Clear Mobitel and TapTap Send, turning sponsorship spend into footage and footfall.
