ZimFest Live
2026 · Campaign build, festival week and delivery
Context
I worked across the editorial and promotional side of ZimFest Live: artist interviews, press and news articles, narrative and campaign promotion, street team activations, and guestlisting in conjunction with the sponsors, inviting influential people and creators to attend on their behalf.
My role
Content · Promotion · Guestlisting for sponsors
- Artist interviews across the bill, filmed and written, used through the campaign and after the event.
- Guestlisting in conjunction with the sponsors, inviting influential people and creators to attend on their behalf.
- PR and news articles placed through the run-up, plus the narrative framing that carried the festival beyond a line-up announcement.
- Promotion across owned and partner channels, sequenced against on-sale and festival week.
- Sponsor support on the ground, briefing and running street teams and content teams for partners including Clear Mobitel and TapTap Send.
Want this outcome?
Event Growth Audit, £1,000.
For festivals, promoters and event owners with attention that is not converting.
The work
Impact
- 20,000+
- Attendance across the festival
- Multi-act
- Interviews across the bill
- 2
- Sponsor activations supported on site
A festival that read as a cultural moment in the press, sponsors with usable content and measurable reach, and coverage that outlived the weekend.
Read: what ZimFest says about the Zimbabwean community in BritainResponsibilities
01
Editorial
Interviews and articles that gave the festival a story rather than a schedule, published across diaspora and mainstream titles.
02
Sponsor guestlisting
Guestlists built with the sponsors, inviting influential people and creators to attend on their behalf, so their spend put the right faces on site.
03
Sponsor activation
Street teams and content teams briefed and run on site for Clear Mobitel and TapTap Send, turning sponsorship spend into footage and footfall.
