Case study 32
Run for The Africa Centre
2026 · April 2026, campaign and marathon day
Context
Dr King SMADE, founder of SMADE Entertainment Group and co-founder of Afro Nation, ran the 2026 London Marathon for The Africa Centre. The campaign wrapped a 26.2 mile run in a community programme built to raise £100,000.
My role
Campaign Strategy · Partnerships · PR
- Campaign narrative and messaging behind Run for The Africa Centre, headquartered at The Africa Centre, 66 Great Suffolk St, London SE1 0BL.
- The 2026 London Marathon moment on 26 April 2026, 26.2 miles, as the anchor of the fundraise.
- Run With SMADE, a virtual run club and community run programme that gave supporters a way in beyond donating.
- The post-marathon celebration event, closing the campaign in the room it was raising for.
Want this outcome?
Cultural Audience Audit.
For brands and organisations entering communities where context decides the outcome.
Impact
- £100,000
- Emergency fundraising target
- 26.2
- Miles, London Marathon 2026
- 1
- Run club and community programme built around it
An emergency fundraise with a public face, a community that could take part rather than watch, and renewed attention on The Africa Centre as an institution worth keeping open.
