Case study 33
Run for The Africa Centre
2026 · April 2026, campaign and marathon day
Context
Dr King SMADE, founder of SMADE Entertainment Group and co-founder of Afro Nation, ran the 2026 London Marathon for The Africa Centre. The campaign wrapped a 26.2 mile run in a community programme built to raise £100,000.
My role
Campaign Strategy · Partnerships · PR
- Campaign narrative and messaging behind Run for The Africa Centre, headquartered at The Africa Centre, 66 Great Suffolk St, London SE1 0BL.
- The 2026 London Marathon moment on 26 April 2026, 26.2 miles, as the anchor of the fundraise.
- Run With SMADE, a virtual run club and community run programme that gave supporters a way in beyond donating.
- The post-marathon celebration event, closing the campaign in the room it was raising for.
Impact
- £100,000
- Emergency fundraising target
- 26.2
- Miles, London Marathon 2026
- 1
- Run club and community programme built around it
An emergency fundraise with a public face, a community that could take part rather than watch, and renewed attention on The Africa Centre as an institution worth keeping open.
