Case study 36
NatWest
2025 · 2025
Context
NatWest is one of the enterprise platforms where the SMADE Group story has been told to founders and business audiences, alongside CANEX, the University of Oxford, the University of Warwick and the UK Black Business Show.
My role
Speaking · Enterprise Programme
- Positioned and secured the platform as part of the wider speaking and authority programme.
- Shaped the argument for the room: what the creative economy returns, and where founders are underserved.
- Prepared the framing, the proof and the delivery so the talk landed with a business audience rather than a culture one.
Impact
- 5
- Enterprise platforms: CANEX, Oxford, Warwick, UKBBS, NatWest
- 300+
- Entrepreneurs supported across the programme
Credibility carried into mainstream business rooms, with the cultural argument made in language a bank's founder audience already uses.
