Case study 22
CANEX at IATF, Algiers
2025 · 2025, Algiers, Algeria
Context
I planned the Algeria mission and secured the booking: a featured speaking slot for Dr. King SMADE on the CANEX programme at the Intra-African Trade Fair, plus the stakeholder meetings around it.
My role
Speaking booking · Mission planning · Stakeholder scheduling · Narrative
- Securing the CANEX at IATF speaking booking and shaping the contribution on creative enterprise, Afrobeats and entertainment as continental trade.
- Planning the mission around the platform so the trip produced relationships, not just a panel appearance.
- Meetings with government representatives, trade and investment officials, creative economy institutions and private sector partners.
- Framing the argument that African creative industries are economic infrastructure, and that trade systems need to support creators at home and abroad.
Want this outcome?
Cultural Audience Audit.
For brands and organisations entering communities where context decides the outcome.
Impact
- CANEX
- At the Intra-African Trade Fair
- 4
- Stakeholder groups engaged
Stronger continental ties, new pathways for cultural exchange, festival tourism and cross-border trade, and culture placed at the centre of Africa's economic diplomacy.
