Case study 23
CANEX at IATF, Algiers
2025 · 2025, Algiers, Algeria
Context
I planned the Algeria mission and secured the booking: a featured speaking slot for Dr. King SMADE on the CANEX programme at the Intra-African Trade Fair, plus the stakeholder meetings around it.
My role
Speaking booking · Mission planning · Stakeholder scheduling · Narrative
- Securing the CANEX at IATF speaking booking and shaping the contribution on creative enterprise, Afrobeats and entertainment as continental trade.
- Planning the mission around the platform so the trip produced relationships, not just a panel appearance.
- Meetings with government representatives, trade and investment officials, creative economy institutions and private sector partners.
- Framing the argument that African creative industries are economic infrastructure, and that trade systems need to support creators at home and abroad.
Impact
- CANEX
- At the Intra-African Trade Fair
- 4
- Stakeholder groups engaged
Stronger continental ties, new pathways for cultural exchange, festival tourism and cross-border trade, and culture placed at the centre of Africa's economic diplomacy.
