Case study 24
Ghana: creative economy and Diaspora Roundtables
2025 · December, Accra, Ghana
Context
I ran the Ghana mission and the press run around it, and organised Diaspora Roundtables: Beyond Detty December in Accra. The work moved the conversation past seasonal celebration and towards systems, ownership and what survives January.
My role
Mission planning · Event organiser · Press and media relations · Narrative strategy
- The Accra mission itself, focused on creative infrastructure, diaspora engagement and long-term ecosystem building.
- Diaspora District work on Africa's creative talent pipeline: treating creativity as infrastructure rather than risk, and designing education and promotion pathways that scale.
- Diaspora Roundtables: Beyond Detty December at Jambo Spaces, a closed-room working session with more than fifty creatives, operators, artists and builders.
- The press run, including live interviews on 3Music TV, national broadcast conversations and radio discussions on narrative ownership and the meaning behind Detty December.
- Observation and reporting on scale: crowd flow, technical standards, venue limitations and the touring infrastructure Ghana's demand already justifies.
Impact
- 50+
- Operators and builders in the room
- 3Music TV
- Plus national radio and broadcast
- 5 D's
- Dream, drive, determination, discipline, delivery
A working framework for year-round livelihoods, shared ownership and safety standards as scale increases. Culture already works; infrastructure decides whether it lasts.
Read the full mission report- 01Talent pipelineDiaspora District, creativity as infrastructure
- 02Media3Music TV, radio and national broadcast
- 03RoundtableBeyond Detty December at Jambo Spaces
- 04ScaleVenues, crowd flow, safety and touring standards
