Case study 23
Ghana: creative economy and Diaspora Roundtables
2025 · December, Accra, Ghana
Context
I ran the Ghana mission and the press run around it, and organised Diaspora Roundtables: Beyond Detty December in Accra. The work moved the conversation past seasonal celebration and towards systems, ownership and what survives January.
My role
Mission planning · Event organiser · Press and media relations · Narrative strategy
- The Accra mission itself, focused on creative infrastructure, diaspora engagement and long-term ecosystem building.
- Diaspora District work on Africa's creative talent pipeline: treating creativity as infrastructure rather than risk, and designing education and promotion pathways that scale.
- Diaspora Roundtables: Beyond Detty December at Jambo Spaces, a closed-room working session with more than fifty creatives, operators, artists and builders.
- The press run, including live interviews on 3Music TV, national broadcast conversations and radio discussions on narrative ownership and the meaning behind Detty December.
- Observation and reporting on scale: crowd flow, technical standards, venue limitations and the touring infrastructure Ghana's demand already justifies.
Want this outcome?
Cultural Audience Audit.
For brands and organisations entering communities where context decides the outcome.
Impact
- 50+
- Operators and builders in the room
- 3Music TV
- Plus national radio and broadcast
- 5 D's
- Dream, drive, determination, discipline, delivery
A working framework for year-round livelihoods, shared ownership and safety standards as scale increases. Culture already works; infrastructure decides whether it lasts.
Read the full mission report- 01Talent pipelineDiaspora District, creativity as infrastructure
- 02Media3Music TV, radio and national broadcast
- 03RoundtableBeyond Detty December at Jambo Spaces
- 04ScaleVenues, crowd flow, safety and touring standards
