Winston Leather
2025 · Second-generation Nigerian tannery and luxury leather house · 27 to 31 August 2025, The Corner Boutique, Chelsea
Kano leather, sold in Chelsea under its own name.
Winston Leather supplied hides to European houses for three decades without appearing anywhere on the label. I built the strategy, press and promotion around its first London pop-up, positioning it as an African luxury house rather than a supplier.
- Brand strategy
- PR and press
- Promotion
- Narrative
- Editorial
What I led
- Positioning for the London market: Winston as a luxury house with heritage, not a heritage supplier waiting to be discovered.
- The narrative spine, built on Kano's centuries-old tanning tradition and the gap between where luxury is made and where prestige is claimed.
- Press and media relations across the five-day pop-up at The Corner Boutique, Chelsea.
- Promotion around the launch of Amagu, the house's exclusive luxury line.
- The long-form feature, From Kano to Chelsea, published in The Southern African Times.
Impact
5 days
Chelsea pop-up, 27 to 31 August 2025
30+ yrs
Supplying European luxury houses unnamed
Amagu
Luxury line launched at the showcase
A first London retail moment delivered with its own story attached, and national editorial coverage that framed Winston as an author of luxury rather than a link in someone else's supply chain.
Read: From Kano to Chelsea
