Case study 30
Lorri Luxxe
2025 · Brand strategy, community build and website
Context
We refined the message, clarified the mission and built a community strategy that converts, without flattening the softness the brand is built on.
My role
Brand strategist · Community strategy · Web design and build
- Refined the brand messaging and mission.
- Developed a paid community strategy and the offer around it.
- Built aligned content systems to drive conversions.
- Designed and built the website at lorriluxxe.com.
Impact
- 1
- Monetised community launched
- Clearer
- Positioning and brand resonance
- Up
- Revenue and audience trust
A monetised community, sharper positioning and a site that carries the brand rather than working against it.
lorriluxxe.com