Tools & Playbooks
Workbook
You have the right audience on paper and the wrong response in the room.
The Cultural Audience Workbook
An interactive workbook that takes a brand, institution or founder through trust, language, cultural signals and gateways, and ends with a positioning you can brief against.
- A campaign is not landing with the community it names
- You are entering a market you are not from
- You need to brief partners on cultural context
A working document for brands, institutions and creators who need to understand a cultural audience before spending against it. Built on Clarity, Credibility, Connection.
What is inside
- Cultural Alignment Filter worksheets
- Audience insight canvas
- Credibility audit
- Connection plan template
- Glossary of cultural strategy terms
Who it is for
brandsinstitutionsmarketers
Where it came from
Strategy rooms
Cultural brand strategy sessions run with founders and cultural businesses.
Institutions
Diaspora and community work with institutional partners.
Want this applied to your specific situation with me in the room? See the Strategy Intensive.