Free course

Cultural Brand Strategy 101

Six lessons on building a brand that moves with culture instead of feeding on it. Free, self-paced, and written the way I would teach it in a room. Each lesson takes about ten minutes and ends with something you actually write down.

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Start lesson 01

Strategy session, Nyaradzo House

Executive Branch stage and audience in Zimbabwe — Executive Branch, Harare

Korrine Sky in a cultural diplomatic mission meeting in Zimbabwe — Diplomatic mission, Zimbabwe

Timaya performing at Afri-Fest East — Timaya, Afri-Fest East

The syllabus

Six lessons, in order.

By the end you will have a written position, an honest proof audit, a scored activation and a plan for what to fix first.

01Free to read · 9 min

What culture actually is

Before you can build strategy on culture, you have to stop treating it as an aesthetic.

02Free to read · 10 min

The credibility gap

The distance between what you say and what people feel is where budget goes to die.

03Free account · 10 min

Clarity: what you actually stand for

One sentence, no adjectives, that everything else has to serve.

04Free account · 10 min

Credibility: build the proof

Evidence is what makes a claim believable when you are not in the room.

05Free account · 9 min

Connection: the rooms and the next step

Attention without a next step is a nice moment you paid for.

06Free account · 8 min

Run the Cultural Alignment Filter

Score the next thing you are about to launch, before you launch it.

The intensive

A paid, guided version of this course with live sessions, feedback on your positioning and the filter run against your real work, is in development. Everything above stays free.

Tell me you want it

Proof

The course, tested in public.

Everything taught across the six lessons has been run on real briefs. Start here.