Free course

Cultural Brand Strategy 101

Six lessons on building a brand that moves with culture instead of feeding on it. Free, self-paced, and written the way I would teach it in a room. Each lesson takes about ten minutes and ends with something you actually write down.

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Start lesson 01

The syllabus

Six lessons, in order.

By the end you will have a written position, an honest proof audit, a scored activation and a plan for what to fix first.

019 min

What culture actually is

Before you can build strategy on culture, you have to stop treating it as an aesthetic.

0210 min

The credibility gap

The distance between what you say and what people feel is where budget goes to die.

0310 min

Clarity: what you actually stand for

One sentence, no adjectives, that everything else has to serve.

0410 min

Credibility: build the proof

Evidence is what makes a claim believable when you are not in the room.

059 min

Connection: the rooms and the next step

Attention without a next step is a nice moment you paid for.

068 min

Run the Cultural Alignment Filter

Score the next thing you are about to launch, before you launch it.

The intensive

A paid, guided version of this course with live sessions, feedback on your positioning and the filter run against your real work, is in development. Everything above stays free.

Tell me you want it

Proof

The receipts.

Every claim on this page is checkable. Here is where to check it.