Real Warri Pikin, In My Element
2026 · Sunday 29 November 2026, indigo at The O2, London
Context
Nigeria's Queen of Comedy brings In My Element to indigo at The O2 on Sunday 29 November 2026, the largest UK show of her career. I run PR, narrative, marketing, promotion and event organising across the campaign.
My role
PR · Marketing · Event Delivery
- PR and press strategy around the announcement and the on-sale runway.
- Narrative work positioning the show as a first for African female comedy at this level.
- Marketing and promotion across the announcement, pre-sales and general on-sale.
- Event organising alongside SMADE Entertainment Group and Shekpe Knights Entertainment.
Want this outcome?
Cultural Audience Audit, £1,250.
For brands and organisations entering communities where context decides the outcome.
Impact
- First
- African female comedian to headline indigo at The O2
- 29 Nov
- 2026, London
- 2,800
- Capacity room, her biggest UK show
Born Anita Alaire Afoke Asuoha in Warri, Delta State, she built her reputation on sold-out live shows, viral digital content and storytelling that turns hardship into humour. She first played to British audiences on AY Live in 2019, returned in 2022 to headline sold-out shows in London, Manchester and Milton Keynes, and now moves from club and theatre stages to one of London's most recognisable rooms. The production is a collaboration between SMADE Entertainment Group and Shekpe Knights Entertainment, following her US tour with SKE. In her words: "As a Black woman, if you wait for everyone to approve your dream before you move, you'll spend your whole life standing in the same place. Sometimes courage is not enough. You need audacity." Dr. King SMADE, founder of SMADE Entertainment Group, on the wider point: twenty-two years ago SMADE started as promoters, and today the company builds the infrastructure that lets African talent headline the biggest stages in the world.
- 3 AugAnnouncementShow announced, 10am
- 5 AugO2 PriorityPriority pre-sale, 10am
- 6 AugVenue pre-saleVenue pre-sale, 10am
- 7 AugGeneral on-saleGeneral on-sale, 10am
- 29 NovLondonIn My Element, indigo at The O2
