Korrine Sky

Alignment check

Is your cultural campaign aligned?

Five questions before it goes public, while it is still cheap to change.

This is the short version of the Cultural Alignment Filter. It will tell you whether to proceed, revisit or stop, and where the risk sits.

5 questions · 2 min · no account needed

Would the community involved recognise themselves in this work?
01

Would the community involved recognise themselves in this work?

Is anyone from that culture being paid, credited or given ownership?
02

Is anyone from that culture being paid, credited or given ownership?

What happens to the relationship after the campaign ends?
03

What happens to the relationship after the campaign ends?

Could you defend this publicly if a respected voice in that culture questioned it?
04

Could you defend this publicly if a respected voice in that culture questioned it?

Is the cultural reference load bearing, or decoration?
05

Is the cultural reference load bearing, or decoration?

0 of 5 answered