Cultural brand strategy
I make brands credible in culture.
For founders, brands and institutions entering culture. You get a position people can repeat, proof that survives scrutiny, and access to the tables where partnerships and press are decided.
The problem
You need culture. Culture does not need you yet.
Most cultural activations burn budget and leave no trace. The audience forgets, the press moves on, the brand is back where it started.
01
The budget goes, the trace does not stay
Activations land, the audience forgets, the press moves on, and next quarter starts from zero again.
02
You are not sure you will be taken seriously
The product is good. What is missing is a reason for the cultural world to believe you belong in the room.
03
Nobody can repeat your claim back to you
If your team, your partners and your audience each describe you differently, you do not have a position yet.
You know your product is good. You are not sure the cultural world will take you seriously.
Why me
I have helped brands enter rooms they had no right to be in, and I have watched others waste millions because the strategy was invisible.
Creator of the Clarity-Credibility-Connection framework, cited research and a portfolio of brand, institutional and government work.
“Rare cultural intelligence. Strategic clarity and trust in equal measure.”
Worked with
Featured in
The plan
Three steps to working together.
Three phases, no drawn-out onboarding. Here is the shape of a typical engagement.
01
We diagnose the gap
A single working session on what the brand claims, what it can prove, and where the two do not meet yet.
02
We build the strategy
Positioning, evidence and partnership architecture, written down, argued through with you, and signed off as one document.
03
It goes live and holds up
The claim goes public with its evidence attached, then we sequence the audiences and partners until belief compounds.
What the work does
16,000+ members, one connected brand story.
The Executive Branch: ongoing narrative and communications strategy for a movement built for career-driven Black women.
Read the case study“Rare cultural intelligence. Strategic clarity and trust in equal measure.”
“She gave the work a position I could actually repeat, and the proof to back it.”
Worked with
The method
Clarity, Credibility, Connection™
Always in that order. Connection attempted before credibility is noise with a budget behind it.
01
Clarity
One sentence you own in culture, written down, defensible, and used by everyone who speaks for you.
You can brief a partner, a journalist or a team in thirty seconds.
02
Credibility
The proof behind the claim: track record, partners, content and public evidence that survives scrutiny.
People check you out and come back more convinced, not less.
03
Connection
The right audiences and partners, reached repeatedly, until trust compounds into inbound rather than paid push.
Partnerships renew and press calls you first.
Proof
The strategy, applied.
Three engagements where positioning did the work. Open any one for the full story.
2025, three-month engagement
Dr Faye Bate
From influencer to women's health expert.
2025, personal brand build and campaign launch
Laura T. Jones
Lived experience, turned into a campaign that travels.
Ongoing, narrative and communications strategist and advisory board member
The Executive Branch
16,000+ members, one connected brand story.
Ways in
Three ways to work together.
Full inclusions, timelines and add-ons live on the Services page, which is where pricing is kept up to date.
Clarity Intensive
From £1,500
Find the real problem before you spend money solving the wrong one.
- Brand audit and insight report
- Positioning statement and messaging spine
- Audience and cultural driver mapping
- A 90-day action plan you can run without me
Clarity to Connection™
From £7,500
The full build: insight, positioning, identity and the campaign that lands it.
- Cultural and consumer insight, research and audience mapping
- Full positioning, brand architecture and messaging spine
- Identity and voice direction, applied to your real assets
- Thought leadership lane and long-form content plan
Advisory
From £3,000 per month
Ongoing strategic counsel for the decisions that do not fit a project.
- Bi-weekly strategy calls with direct access between them
- Live review of campaigns, decks, deals and press moments
- Narrative and positioning oversight as the business moves
- Introductions and room-level access where relevant
If we work together
- A position nobody else owns
- Partnerships that renew
- Press and audience pull instead of paid push
If nothing changes
Another campaign that looks like everyone else's and leaves no trust behind.
The spend continues, the position stays borrowed, and the doors keep opening for someone else.
Free, no call required
Take the method away with you.
The Cultural Brand Strategy Toolkit: the definition, the five principles and the frameworks I use with paying clients, in one PDF.
PDF, free download
The Cultural Brand Strategy Toolkit
The working document behind the frameworks: the definition, the five principles, the glossary, the Clarity to Connection™ model and the Cultural Alignment Filter™. Free, no gate you cannot walk through.
By Korrine Sky
Want the whole discipline rather than the service? The Library holds the free course, the readings, the glossary and every framework. Enter the Library.
Questions
Before you book a call.
The things people ask most often, answered plainly.
It is the work of deciding what you stand for, proving it in public and earning access to the rooms where bookings, budgets and coverage are decided. It sits above marketing: marketing spends attention, strategy builds authority that keeps paying after the campaign ends.
Founders, artists, brands and institutions who need legitimacy in culture rather than another burst of noise. Past work spans entertainment, fashion, professional services, higher education and public sector partnerships.
A Clarity Intensive runs in weeks. A full cultural brand engagement runs over a longer window because credibility is built in public, in sequence, and cannot be compressed into a single workshop.
Packages are published on the services page so you can see the scope and the price before you speak to me. Bespoke retainers are quoted after a strategy call.
Yes. I am a talent agent and the CEO of SMADE Entertainment Group, a company with 22 years of live operating history. Strategy clients often use the same relationships for bookings, tours and partnerships.
You tell me what you are building and where you are stuck, I tell you what I would do first and whether I am the right person. If I am not, I will point you somewhere better.
Book a strategy call
Tell me what you are building.
A short form, then a call. If I am not the right person, I will tell you and point you somewhere better.
Proof
Check the strategy work.
Frameworks are easy to claim. These links show where this one has been used and what it changed.