Case study 06Live now
D'Banj, Safe Space Party
2026 · Recording artist and label executive, Nigeria · August to September 2026
A five-city release campaign, Houston to Dubai.
Bookings, artist liaison, marketing and promotion across the Safe Space Party campaign, delivered through SMADE Group with CREAM and DKM Media.
- Bookings
- Artist liaison
- Marketing
- Promotion
What I led
- Booking and confirming the campaign dates across three continents.
- Artist liaison between the artist camp, promoters and partners.
- Marketing and promotion across the run, city by city.
- Partner coordination with CREAM and DKM Media around the release.
Impact
5
Cities
3
Continents
2026
Live now, August to September
A release moment built as a routed campaign rather than a single party, with each city feeding the next.
- Aug 08HoustonPre-release party
- Aug 21ScotlandSafe Space Party
- Aug 27LondonPre-release, official release on CREAM
- Aug 30LondonRelease party
- Sep 11DubaiSingle release
