Case study 21
David Wej
2025 · 2025, Africa Fashion Week London
Context
David Wej showed at Africa Fashion Week London 2025 with Dr. King SMADE walking the runway. I facilitated the booking, ran the press coverage and directed the content around the show.
My role
Talent booking · Press · Content · Publicity
- Facilitating the booking that put Dr. King SMADE on the David Wej runway.
- Press coverage around the show, briefing media before the collection walked and following through afterwards.
- Content direction across the day, from fittings and backstage to the runway itself.
- Positioning the moment inside the wider conversation about African dandyism and menswear.
Impact
- AFWL
- Africa Fashion Week London 2025
- 1
- Runway booking facilitated
A show that travelled beyond the venue, with published coverage and a content library the brand kept using after the lights went down.
Read the coverage
