Case study 21
David Wej
2025 · Fashion, Africa Fashion Week London 2025 · 2025, Africa Fashion Week London
African dandyism on the runway, with the story carried out of the room.
David Wej showed at Africa Fashion Week London 2025 with Dr. King SMADE walking the runway. I facilitated the booking, ran the press coverage and directed the content around the show.
- Talent booking
- Press
- Content
- Publicity
What I led
- Facilitating the booking that put Dr. King SMADE on the David Wej runway.
- Press coverage around the show, briefing media before the collection walked and following through afterwards.
- Content direction across the day, from fittings and backstage to the runway itself.
- Positioning the moment inside the wider conversation about African dandyism and menswear.
Impact
AFWL
Africa Fashion Week London 2025
1
Runway booking facilitated
A show that travelled beyond the venue, with published coverage and a content library the brand kept using after the lights went down.
Read the coverage
