Case study 17
Mary Martin London
2025 · 2025, Africa Fashion Week London
Context
Content and press for Mary Martin London's show at Africa Fashion Week London 2025, so the collection travelled further than the room it was shown in.
My role
Press · Content · Publicity
- Press strategy and outreach around the show, briefing media before the collection walked.
- Content capture and direction across the day, from backstage through to the runway.
- Post-show rollout, turning the night into assets and coverage the brand could keep using.
Impact
- AFWL
- Africa Fashion Week London 2025
- Press
- And content led end to end
A show documented properly and covered beyond the venue, giving the label a press record and a content library from the runway.
