Case study 17
Mary Martin London
2025 · Fashion, Africa Fashion Week London 2025 · 2025, Africa Fashion Week London
A runway show given a press story and a content trail.
Content and press for Mary Martin London's show at Africa Fashion Week London 2025, so the collection travelled further than the room it was shown in.
- Press
- Content
- Publicity
What I led
- Press strategy and outreach around the show, briefing media before the collection walked.
- Content capture and direction across the day, from backstage through to the runway.
- Post-show rollout, turning the night into assets and coverage the brand could keep using.
Impact
AFWL
Africa Fashion Week London 2025
Press
And content led end to end
A show documented properly and covered beyond the venue, giving the label a press record and a content library from the runway.
