All work

Recording artist, Nigeria, Afrobeats and R&B

Tiwa Savage

2025, booking and editorial coverage

Booked on the show, then covered from inside the room.

Tiwa Savage at her album listening party
Case study 19

Tiwa Savage

2025 · 2025, booking and editorial coverage

Context

Two sides of the same job: securing the booking, then writing the cultural record of her listening party as Editor-at-Large for The Southern African Times.

My role

Bookings · Artist liaison · Editorial coverage · Press

  • Booking her onto the show, handling the offer, the terms and the delivery around the date.
  • Artist liaison across the run, from advance to the night itself.
  • Covering her listening party for The Southern African Times as Editor-at-Large, reporting on the most vulnerable body of work of her career.
  • Press and narrative around the moment, positioning it as a cultural marker rather than a launch listing.

Impact

1
Show booked
Editor-at-Large
The Southern African Times

A booking delivered and a published piece of coverage that sits in the permanent record of the album's rollout.

Read the coverage
Attendees at the first Made in ZWE, Welcome to the Tribe event in London

Next case study

Made in ZWE, Welcome to the Tribe

July 2025, London