Case study 19
Tiwa Savage
2025 · Recording artist, Nigeria, Afrobeats and R&B · 2025, booking and editorial coverage
Booked on the show, then covered from inside the room.
Two sides of the same job: securing the booking, then writing the cultural record of her listening party as Editor-at-Large for The Southern African Times.
- Bookings
- Artist liaison
- Editorial coverage
- Press
What I led
- Booking her onto the show, handling the offer, the terms and the delivery around the date.
- Artist liaison across the run, from advance to the night itself.
- Covering her listening party for The Southern African Times as Editor-at-Large, reporting on the most vulnerable body of work of her career.
- Press and narrative around the moment, positioning it as a cultural marker rather than a launch listing.
Impact
1
Show booked
Editor-at-Large
The Southern African Times
A booking delivered and a published piece of coverage that sits in the permanent record of the album's rollout.
Read the coverage
